Nowadays, the technological era changes the ways and strategies of website development. A modern website builder, including Hostinger, Squarespace, Shopify, Wix, and Nicepage, offers a comprehensive set of tools for quickly creating web resources.
Though it is not enough just to build a website. A good structure, a clear user path, correct placing of the main website elements are must. You should have visuals and architecture, clear navigation, where each web page leads visitors to a specific action. That will allow you to earn constant visitor flow, and thus profit.
Table of Contents
What is a Conversion?
Conversion features a target action, realized by your website’s visitor. This may involve a purchase, download, subscription, registration, or simply pressing a specific button. Simply speaking, this is the way you transform ordinary users into real clients or leads.
Planning the conversion strategy, consider basic target actions on your website. Define the specific pages where these actions will be offered and realized. Pick the way you will monitor and improve the realization of these actions.
Precise target understanding will guide you in properly planning the website structure, making each element to boost the conversion.
What Builders’ Tools Help to Enhance Conversion?
Builders suggest a wide range of options and tools, aiming to support and enhance your project’s conversion.
CTA
These are buttons and links prompting users to target actions. Use them separately or in a preconfigured template structure. Place CTA in the most visible parts of the page.
Lead generation forms
Apply built-in signup or contact forms to gather information about visitors and stimulate their interaction with the website.
Mobile optimization and preview mode
Modern builders provide the preview mode. Use it to ensure proper website display on mobiles and tablets.
Banners and pop-ups
Use and adjust pop-ups and banners with offerings. Control their timely appearance on the page, for example, when the user is leaving.
A/B testing and analytics
Website builders offer analytic tools for monitoring users’ behavior on every page of your project. Besides, they help to test the efficiency of each form, button and page design variants. Use these options to pick the most beneficial solutions for high conversion.
Integration with CRM and automated email marketing
Builders allow to link your websites with popular CRM and email marketing systems. Use this opportunity to automate user interactions.
Content personalization
Benefit from website builders’ options for content personalization. Focus on users’ behavior and interests to change each block on your pages. This enhances the relevancy and conversion.
How to Enhance Conversion via Website Builders?
Keep in mind that modern websites are no longer simple showcases with attractive images and well-polished articles. Nowadays, these are powerful tools for trading and communication. Create websites with a thoughtful structure and a logical user path to reach maximum conversion.
Strategic website structure building
Build the website structure thoughtfully. Develop the sitemap and define the pages most required for users’ decisions. Typically, these include the Home page, Catalog, Reviews, Product page, and even the Order form. Use modern website builders that provide preconfigured templates and drag-and-drop blocks for quick structure creation.
Clear user path
Plan an intuitive user path. Provide visitors with a precise understanding of each page’s mission. Create a clear and logical page sequence, from the initial acquaintance to the target action.
Optimized CTA
Optimize CTA blocks. Provide proper visibility and timely appearance of forms and buttons. Use active verbs, like Buy, Place an Order, Get a Discount, and place them in conversional points, at the top of the page, or near the Reviews block, after the Product Description block.
Responsive design
Adapt the website structure to various device screens. Remember the importance of responsive design, including its positive impact on conversion. The majority of visitors come from smartphones, so you can provide proper CTA visibility to get results without scrolling. Monitor the navigation, it should be simple and clear.
Frequent Problems in Conversion Optimization via Website Builders
Problem 1. Overloading the page with elements
Note that excessive text blocks and buttons lower the CTA efficiency. Remove all the unnecessary and leave just the elements prompting to target actions.
Problem 2. Complex, irrational navigation
Keep users’ attention. Navigation should be straightforward and clear to maintain visitors’ understanding of where to click and what to do next. Build a strict structure to enable users to take the necessary action in 2-3 clicks.
Problem 3. Lack of clear CTA
Provide a clear, brief, and easy-to-understand Call to Action. Avoid such phrases, like Press Here, or Learn More, as they are not efficient. Prefer precise offers – Download the Guide or Request a Consultation.
Problem 4. Analytics ignoring
Use the analytic tools provided by modern website builders. Take advantage of these opportunities to monitor conversions and identify areas for improvement. Its regular control helps to choose the most efficient strategies and improve conversion performance.
Conclusion
A website builder provides mighty tools for comprehensive website structuring even without complex development. Wix, GoDaddy, Nicepage, and Squarespace make every part of your site lead users naturally to a desired action. You can use builders’ potential to help visitors move through a logical chain from first acquaintance to placing an order. Provide convenient navigation. It makes the user’s path short and understandable. Consider the importance of CTA elements: they are the main contact points transforming visitors into clients. Use responsive templates provided by modern builders to offer unlimited accessibility for users with different devices. Follow all the recommendations to grow the conversion with builders’ assistance and support your project’s growth and development.