Advanced Digital Marketing Course Online with Live Training & Certification

Whether you’re seeking to enhance your digital marketing skills or want to jump on a new career path, our 12-week Advanced Digital Marketing Certification Course will provide the flexibility and resources you need to achieve your goals in the ever-evolving world of Digital Marketing.

Live Classes | 1-on-1 Support | Placement Assistance

Rated 4.9/5 ⭐⭐⭐⭐⭐ on Google

Advanced Digital Marketing Course Highlights

Live Interactive Classes
Get Certificate
12 weeks
Top Industry mentors
Weekend sessions
Practical assignments

Why choose this AI-Powered digital marketing course

Young Urban Project’s advanced Digital Marketing Course online is a top certification program in India that provides practical upskilling and hands-on projects. This course will help working professionals, entrepreneurs, freelancers, and freshers upskill while they work or study. The teaching methodology in this course is interactive and is tailored to produce measurable outcomes.

Why Learn Digital Marketing in 2026?

In 2026, digital marketing is one of the most in-demand and future-proof skills you can learn. 

With businesses rapidly shifting online, there’s a growing need for marketers who can drive results through performance ads, content, SEO, and automation.g Course is a top certification program in India that provides practical upskilling and hands-on projects. 

This course will help working professionals, entrepreneurs, freelancers, and freshers upskill while they work or study. 

The teaching methodology in this course is interactive and is tailored to produce measurable outcomes.

4-7 LPA

Starting Salary

8-12 LPA

Salary with 3 years experience

200K

Jobs just in India (Source: Naukri)

$25-$50

is what Freelancers make per hour (Upwork)

Course Curriculum

Master SEO, Meta Ads, Google Ads, Analytics, Email Marketing, Content Strategy & AI Marketing Tools with Hands-on Assignments + Placement Support.

Week 1
  • Importance of digital marketing for businesses
  • Traditional vs digital marketing
  • Key digital channels
  • Understanding Customer journey & DM Funnel
  • Marketing Strategy Frameworks
  • How to make a digital marketing plan
  • Target market research
  • Crafting communication for TG
  • How to do Media Selection
  • Creating lead capture systems
  • Building lead nurture systems
  • Making sales strategy on Digital platforms
  • Improving CX and LTV on digital
  • What is Retention marketing
Week 2

In this module, we will be building web assets live in the class

  • Website fundamentals – Hosting & domain
  • Types of websites based on industry
  • TLDs & types of them
  • Domain name selection best practices
  • CMS basics and popular CMS options
  • How to install wordpress on hosting
  • Configuring WordPress in detail
  • Installing & building pages with Elementor

Building High-Converting Landing Pages:

  • Landing Pages vs web pages
  • Doing research for LPs with ChatGPT
  • Structure of million-dollar landing pages
  • Landing page copywriting with AI
  • Live – Making a fully functioning LP without code
Week 3
  • Fundamentals of SEO
  • Understanding working of Search engines
  • What are Crawling and Spiders?
  • What are Processing & Rendering?
  • What is Indexing?
  • Top Google Algorithm updates
  • Black Hat, White Hat, Grey Hat SEO
  • On-Page SEO and top factors
  • Using E-E-A-T, YMYL content
  • Keyword research with SEMRush
  • Using WordPress plugin – Rank Math
  • Optimising HTML tags
  • Understanding Technical SEO
  • Website architecture, speed and core web vitals
  • Schema Markup
  • Off-Page SEO and Link Building strategies
  • Using ChatGPT for SEO
Week 4

This module will have 7-10 hours of learning (covering everything you need to run ROI-focused Meta Ads with latest strategies)

  • Updated with Andromeda Strategies
  • Ad Manager vs Business Manager
  • Setting up Ad Manager and billing
  • Meta policies to avoid getting banned
  • Ideal Campaign structure
  • Campaign objectives teardown
  • Audience research & Targeting with ChatGPT
  • Pixel & CAPI setup
  • ABO vs CBO/ACB Strategy
  • Result optimization strategy
  • Choosing the right budget
  • Ad creatives & Copywriting
  • Running Retargeting campaigns
  • LookAlike Custom Audiences
  • Sales & Lead Gen campaigns
  • Important Metrics, Analytics & Optimization
  • Horizontal & Vertical Scaling strategies
Week 5
  • Google Ads fundamentals
  • How Google Ads complement SEO (organic) for traffic acquisition (Paid) 
  • Goal types in Google Ads
  • Creating an Ad Account
  • How does Auction (real-time bidding) work in PPC
  • How does AdRank algorithm work
  • Key Bidding strategies
  • Search campaign setup
  • Keyword research & intent mapping with a live case study
  • Match types
  • DSA & RSA
  • Ad copywriting
  • Setting up conversion tracking & Attribution
  • Running Performance Max campaigns
  • Advanced optimization & scaling technoques
  • Display Ads and targeting
  • Running Youtube ad campaigns
Week 6
  • Importance of social media strategy as a part of marketing mix
  • Using content as an engine for digital growth
  • 5-step social media strategy
  • Product vs brand
  • Brand building models
  • Brand identity prism
  • How to build audience personas
  • SM Case studies
  • Cementing Brand Positioning
  • Setting social media KPIs for a brand
  • Setting social media KPIs for a brand
  • Establishing tone of voice
  • How to choose SM platforms
  • Content creation tools
  • Repurposing single content piece into multiple formats (Blog, Carousel, Reel, Email)
  • Content publishing tools
  • Listening, Monitoring and ORM
  • Doing an Social Media Audit
  • Using ChatGPT for social media
Week 7
  • What is marketing automation and how can it help businesses
  • Daily-life examples of automation
  • No-Code automation fundamentals
  • Trigger vs Action events
  • No-code automation tools to deploy
  • Understanding Application Programming Interface (API)
  • Polling vs Webhooks
  • Building single-step workflows
  • Controlling data between multiple apps with multi-step workflows
  • Lead capturing and nurturing with automation
  • Automating Whatsapp for acquisition, retention, and LTV
  • Creating email autoresponder sequences
Week 8
  • Understanding permission-based marketing
  • Why is Email marketing necessary for businesses
  • Myths around Email marketing
  • What is Email Deliverability and what affects it
  • Selecting the right ESP – Email marketing tools like Brevo, Mailchimp, Convertkit
  • Creating an Email marketing framework for a business
  • Decoding “Lead Magnets”
  • How to create the perfect Lead Magnet
  • How to create the perfect Lead Magnet as a part of the marketing funnel
  • Strategies to improve email open rate
  • Email sequences
  • Learn to create Email Automation sequences for Lead Nurturing
Week 9
  • Identifying goals to track
  • UA vs GA4 and migration
  • Setting up GA4 analytics and understanding dashboard
  • Important settings of property/data streams
  • Event tracking, Purchase tracking, Conversion modeling
  • Event parameters vs custom dimensions
  • User-scoped custom dimensions, User ID
  • Audiences in GA4
  • Integrations with Google Ads, Search Console
  • Standard and Custom reports
  • Segments, funnel analysis, cohort analysis
  • UTM tracking and attribution
  • Insights & reporting
Week 10

This module covers marketing & advertising strategies for E-commerce and (D2C) companies.

  • Google Merchant Center
  • Connecting GMC with website (Shopify)
  • Updating and Managing products
  • Creating Google Shopping campaigns
  • Creating Meta Catalog
  • Running Meta Catalog ads
  • Analysis and strategy for exceptional performance
  • Scaling
Week 11
  • Using LinkedIn for marketing and branding
  • Positioning strategy and Value Proposition Framework
  • Outreach strategies on LinkedIn
  • Generating leads via LinkedIn
  • Importance of Personal branding for job search & business owners
  • Creating a personal branding statement
  • Setting up & optimising Linkedin profile
  • Using other social media platforms for professional branding
  • Content strategy for personal branding
  • Building a tactical Resume for job search
  • Crafting customised cover letter
  • Behavioral interviews and STAR method
  • Preparing for interviews (phone, video, in-person)
  • Salary negotiation tactics
  • Leveraging online and offline networking opportunities
  • Practical tips and live exercises
Week 12
  • Work on a real brand strategy brief to get real-life experience
  • You will be working in teams to simulate actual agencies or brand teams
  • Share recommendations with client-brands or agencies
  • Get noticed by experts and open up career opportunities
  • This project will help you build your Job-ready portfolio that will act as a ‘proof-or-work’ for recruiters.

Limited Seats. Apply now to avoid missing out!

Digital Marketing Tools You'll Master

Get Hands-on experience on tools that are used in industry

Meta Ads - Facebook & Instagram Ads
Google Ads
Google Search Console
Google Analytics
Get Response Email marketing tool
Woocommerce
Semrush
Canva
Elementor
Wordpress
Hootsuite
Hunter
Pabbly Connect
Zety
Vidiq
Talkwalker
Buzzsumo
Buffer
Rankmath
Razorpay

And also learn popular AI Tools for Marketing

ChatGPT
Dall-E
Claude
Elevenlabs
Perplexity AI
Lovable AI
Gemini AI
NotbookLM AI
Sora AI
Kling AI

Who is this course for?

Check out the Testimonials from our Learners

Our alumni work with companies like these:

Best Digital Marketing Course with AI 1

& MANY MANY MORE...

Learn Digital Marketing by working on Hands-on assignments

with Top Brands like

The best way to learn digital marketing is implementing it. As a part of this program, you will work on weekly assignments where you will put your learnings to use. This will not only bring a lot of practical exposure to you, but will also help you build a solid portfolio in real-time.

Apart from the weekly assignments, the course also includes a Capstone Project from a real brand at the end of the program.

Earn Your Certificate

On completing this advanced Digital Marketing Course, you get a dual-specialisation certificate in Digital Marketing and in GenerativeAI. This certificate is:

Digital Marketing Course Online - Certificate - Young Urban Project

Meet Your Mentors - Top Industry Experts

Best Digital Marketing Course with AI 2

Puneet T

Founder - Young Urban project. Ex-Navi. TEDx.

Best Digital Marketing Course with AI 3
Best Digital Marketing Course with AI 4

Gundeep Singh

Chief Marketing Officer - BlackYak Media

Best Digital Marketing Course with AI 5
Best Digital Marketing Course with AI 6

Rushabh Lalan

Founder - Marquee Ex-Google

Best Digital Marketing Course with AI 7
Best Digital Marketing Course with AI 8

Ekta C

Co-Founder - Young Urban project. Ex-Bisleri.

bisleri-logo
Best Digital Marketing Course with AI 9

Amyn G

President - Business & Integrations at Gozoop.

Best Digital Marketing Course with AI 10
Best Digital Marketing Course with AI 11

Vishal G

Head of SEO at Dream11

Best Digital Marketing Course with AI 12

Exclusive VIP Community,
to help you solve all your doubts!

Get access to Top Digital Experts

You won't have to worry about raising your queries & doubts to unqualified team members. You will get direct access to the expert mentors on Phone, Email and Chat.

Active Alumni Community

A lot of our learners have found their next job, or hired team members, or got clients for their freelance business - all from our alumni community.

1:1 Support Even After the Course

We believe the real challenge begins after the classes get over and you start implementing your learnings at your job or business. That's why we promise to be there for you during and after the course.

Lifelong Community Perks

When you join the Advanced Digital Marketing Course, you get an exclusive access to discounts of other courses, and you get select free workshops & masterclasses.

Here's how this Advanced Digital Marketing Course
is different from anything else out there

Young Urban Project

Other courses

Why Choose Young Urban Project's Advanced Digital Marketing Course online ?

The Advanced Digital Marketing course by Young Urban Project is the most practical and industry-relevant course in the market. It is created by top Industry practitioners who have worked with some of the largest brands out there.

This course has been designed in a scientific manner so that learners not only get contextual and strategic understanding, but also hands-on experience of various digital channels. This course is updated with every cohort – so that the curriculum is extremely relevant.

Also, this course covers all the prominent AI tools and use cases required by digital marketers and founders.

Digital Marketing Tools You Will Learn to Use

Throughout the course, learners gain hands-on experience with widely used digital marketing tools and platforms. These tools are commonly used by marketing teams to plan campaigns, track performance, and optimize results.

The course introduces analytics platforms such as Google Analytics and Search Console to help learners measure website traffic and user behavior. Advertising tools like Google Ads and Meta Ads Manager are used to understand how paid campaigns are created, managed, and optimized.

Learners are also exposed to email marketing platforms, content planning tools, and AI-powered marketing tools that support automation, reporting, and creative workflows. Understanding these tools helps learners adapt quickly to real-world marketing environments.

AI in Marketing

AI is transforming marketing by helping you work faster, create better content, and make smarter decisions. In this course, you’ll learn how to use tools like ChatGPT, Canva AI, and automation platforms to write copy, design creatives, build funnels, and automate campaigns.

You’ll also see how AI can act as your personal assistant—speeding up everything from ad creation to SEO content generation.

Using AI for Campaign Insights

We go beyond just creation – you’ll learn how to combine AI with analytics tools like GA4 and Meta Ads Manager to unlock powerful insights.

  • Use ChatGPT with GA4 to summarize traffic trends

  • Predict ad performance using historical data

  • Spot audience drop-offs and optimize campaigns

This AI + Analytics approach helps you make data-driven decisions – a must-have skill for digital marketers in 2026.

Who Should Enroll in This Digital Marketing Course Online

This digital marketing course online is designed for individuals at different stages of their careers who want to build practical, industry-relevant skills.

Students and fresh graduates can use this course to develop a strong foundation in digital marketing concepts while gaining hands-on experience with tools used by marketing teams. The structured curriculum helps bridge the gap between academic learning and industry expectations.

Working professionals looking to transition into digital marketing roles or upgrade their existing skill set can benefit from learning performance marketing, analytics, and automation techniques that are widely used in modern organizations.

Entrepreneurs, founders, and freelancers can apply digital marketing strategies to grow their own businesses, acquire customers efficiently, and make data-driven marketing decisions without relying entirely on external agencies.

This section helps you rank for audience-based variations of the keyword.

How This Advanced Digital Marketing Course Is Structured

Unlike purely self-paced or theory-focused programs, this advanced digital marketing course online emphasizes guided learning and practical application. Live sessions, mentor support, and hands-on exercises help learners understand how concepts are applied in real marketing scenarios.

The curriculum is designed to move from fundamentals to advanced topics, allowing learners to build confidence gradually. This approach helps reduce the gap between learning concepts and executing campaigns in real-world environments.

This supports decision-making intent.

Career Opportunities After Completing a advanced Digital Marketing Course

Completing a advanced digital marketing course opens up opportunities across a wide range of roles in marketing and growth teams. Organizations across industries rely on digital channels to acquire and retain customers, creating consistent demand for skilled professionals.

Learners can pursue roles such as Digital Marketing Executive, SEO Specialist, Performance Marketer, Social Media Manager, or Marketing Analyst. With experience, these roles can grow into positions focused on growth strategy, campaign leadership, and marketing analytics.

For freelancers and consultants, digital marketing skills make it possible to offer services such as search optimization, paid advertising management, content strategy, and marketing automation to clients across industries.

Advance your career with Young Urban Project's Advanced Digital Marketing Course

You'll Master The Most Sought After Digital Skills Like

Social Media Strategy

Social media isn’t about posting every day; it’s about saying the right thing, in the right way, to the right people. In this part of the course, we look at how real brands grow by being intentional, not just active. With tools like Meta Ads Manager, Canva, and Hootsuite, learners see how to plan campaigns that feel human and build trust over time. It’s about understanding what makes people stop, read, and stay.

Google Analytics 4

Marketing without data is just guessing. With Google Analytics 4, you’ll see exactly what’s working and what’s not. Learners will explore how to set up dashboards, track key actions, and read data in a way that tells a story. Once you start seeing patterns, decisions feel easier, and results get clearer.

Marketing with ChatGPT and Other AI Tools

AI has become an essential part of modern marketing, and ChatGPT is right at the center of it. In this course, we focus on how professionals actually use it, i.e., to brainstorm ideas, write high-performing copy, draft SEO content, and streamline daily workflows. It’s not about automating creativity, but enhancing it. Every module is designed to help you bring generative AI into real campaigns, blending speed, creativity, and strategy effortlessly.

Paid Media

Paid media includes all the places where brands pay for attention, like social ads, search ads, display, and even small placements people forget about. It’s a mix of strategy and timing more than anything else. Learners will get into how brands set up their spending, how different channels support each other, and why pacing matters just as much as the creative. Nothing overly complicated. Just the real way teams plan, adjust, and keep campaigns under control without wasting budget.

Google Ads and Pay-Per-Click (PPC) Advertising

Google Ads works a bit differently because people are already searching for something specific. That intent changes everything. Before touching tools, we explain how search, display, and YouTube really function, what triggers the ad, how the bidding works, and why certain keywords turn into high-value traffic. Then it moves into practical setups, common mistakes, and reading user behavior in a way that actually helps make decisions. It’s steady, hands-on learning, not theory floating in the air.

SEO, AEO, GEO & Search Engine Marketing

SEO is slower, more methodical, and honestly, a lot more layered than it appears from the outside. It combines technical groundwork with content decisions and a long list of signals search engines look for. In the course, learners go through keyword research, on-page improvements, site structure, and the kind of updates Google makes that affect rankings overnight. The idea is to make SEO feel like a set of habits you build, not a quick hack. AEO & GEO help webpages get cited by LLMs like ChatGPT, Perplexity, Gemini and more.

Content Marketing

Content marketing isn’t just publishing more. It’s about shaping a message in a way people genuinely want to spend time with, whether it’s a blog, a short video, or a simple post. In the course, learners look at planning, brand voice, repurposing, and how a single idea can be stretched across formats without losing its point. The focus stays on clarity, consistency, and making content that actually moves someone, not content for the sake of it.

Email Marketing Automation

Email might seem old-school, but it still outperforms most channels when done right. You’ll learn how to write messages that people actually read and act on. From drip sequences to newsletters, every part is built around timing, tone, and trust. Learners will also get familiar with tools like GetResponse and understand how email can build stronger, long-term relationships with customers.

Landing Page Optimization

A landing page has one job: guide someone clearly from interest to action. Doing that well means paying attention to structure, copy, load time, and how people move through the page. In this section, learners look at real examples, test layouts, and understand how to match the page to the intent behind the traffic. The goal isn’t fancy design, it’s clarity, flow, and a page that feels easy to say “yes” on.

Marketing Automation

There’s a point where manual marketing starts slowing things down; that’s where automation steps in. This module will walk through tools like Pabbly Connect and GetResponse to build systems that work in the background. Automating lead nurturing, emails, and campaign tracking helps save time without losing the personal touch. Once the process clicks, you’ll see how much smoother marketing can run day to day.

Frequently Asked Questions About Digital Marketing Courses

Is this a Live Course?

Yes, this is a 100% Live and Interactive course where you will be learning from mentors and will be able to ask your queries in real-time.

Who is this online digital marketing course for?

This course is designed for working professionals, business owners, freelancers, and anyone looking to build a successful career in digital marketing or looking to learn ROI-focused skills to grow any business.

Is a background in advanced digital marketing necessary to enroll in this digital marketing course?

This is a beginner friendly course and there is no prior knowledge in digital marketing required to be a part of this. We will teach you everything from scratch and then move to advanced levels.

What topics are covered in this digital marketing course?

Our Advanced Digital Marketing course covers key areas like performance marketing, funnel building, email marketing, AI tools, automation, and social media strategy. You’ll also get practical exposure to ad copywriting, analytics, and campaign optimization using real tools. Everything is taught with a hands-on approach, so you understand how these concepts actually work in real marketing scenarios.

What makes the Young Urban Project’s course different from others?

Unlike typical online courses, this mentorship program offers live classes, access to best-in-industry mentors, Practical & ROI Focused learning, Hands-on projects to build job-ready portfolio, 1-on-1 support, and a community-led learning approach.

We are confident that this is the most scientifically designed course in market, bound to bring a positive impact in your career.

How long is the course duration and what is the learning format?

The course duration is 12 weeks with live classes, recordings, assignments, and access to a private community for continued support.

The live classes are conducted every Saturday and Sunday – so you can attend them without quitting your job or compromise on your business.

During the weekdays, learners work on hands-on assignments.

What tools will I learn in this course?

You’ll work hands-on with 20+ top industry tools used by real marketing teams every day. These include Meta Ads, Google Ads, Google Analytics 4, SEMrush, GetResponse, WordPress, Canva, and Hootsuite. You’ll also explore powerful AI tools like ChatGPT, Gemini, and DALL·E, and more that help you create content, automate workflows, and optimize campaigns faster.

Are there any real-world projects?

As a part of the program, you get to work on a practical assignment (based on real-world problem statements) that put your skills to test.

Apart from this, you also work on a Capstone Project – a real-life brief from an actual brand – at the end of the program.

Can I access the course material after completion?

You will get the recordings for every Live session in the course. This means you can refresh your concepts anytime you want. And the best part is, you have lifetime access to the course recordings and other resources.

What kind of support will I receive during the course?

This course includes 1-on-1 support where you will have a dedicated Program Manager who will assist you with your queries anytime, even beyond the classes or the course duration.

Apart from this, you can seek help from mentors via the program managers whenever you are stuck.

What are the career opportunities after completing this digital marketing course?

This program prepares you to succeed in a wide variety of careers – as a professional, entrepreneur, or freelancer.

After completing the course, you can explore roles such as Digital Marketing Manager, SEO Specialist, Social Media Manager, Performance Marketer, Paid Ads specialist, Marketing analyst, Content Strategist, or even take up freelancing projects.

For founders, this program will help you scale your business profitably without wasting time and money on trial-and-error.

Will I receive a certification after completing the course?

Yes, this is a dual-certification course. On course completion, you will be awarded with certifications in “Advanced Digital Marketing” and “GenerativeAI for Marketing”

Is there an EMI option available for the fee payment?

Yes, we have multiple EMI options available via credit cards or via our NBFC partners.

Please note: the EMI options are only available to Indian residents.

Does the course provide job placement assistance?

We have one of the most robust and active career assistance processes in market.

It starts with 1-to-1 career sessions (in the tenth week) with a Talent Development expert who will guide you on how to restructure your resume and linkedin profiles.

You will also get guidance on what to say in the interviews and how to say it.

We also have a provision where you can schedule mock interviews on request.

And finally, we have a dedicated Industry Relations team that sources and curates relevant opportunities for learners. Some of these are exclusive opportunities from our network companies – only for learners of Young Urban Project.

We also have a dedicated Jobs/Gigs community where our community members share opportunities within their companies, or freelance gigs. So you not only get foot-in-the-door, but also referrals.

A large number of our learners have cracked their jobs through this dedicated process.

Is this course updated with the latest industry practices and AI tools?

Yes, the curriculum is regularly updated in real-time to include current AI tools, platforms, algorithms, and best practices in the digital marketing ecosystem.

When you attend a live class in this course, you learn the latest skills as of that day.

Will I learn AI tools like ChatGPT and automation in this course?

Yes, absolutely. You’ll get hands-on training with AI tools like ChatGPT, Gemini, and DALL·E, NanoBanana, Lovable, etc. along with automation tools such as Pabbly Connect and Brevo. You’ll learn how to use them to create campaigns, generate content, and save hours of manual work. Blending AI with marketing is a way to become more efficient and creative.

Will I get help with resume building and job placement?

Yes, our career support includes benefits such as resume reviews, mock interviews, and placement assistance.

Is there a community or peer group for networking?

Yes, learners get lifetime access to a private community where they can network, collaborate, ask doubts, and get feedback.

Can I take this course while working full-time?

Yes, the course is designed considering working professionals. Classes are live and scheduled on weekends. Recordings will be provided in case you miss a session. You can learn at your own pace, apply lessons to your current job or business, and still stay consistent without feeling overwhelmed.

How do I enroll in the course?

To begin, you can click on the “Apply Now” button on this page and fill in your professional details in the application.

Our team will go through the application thoroughly and evaluate if the program is a good fit based on your profile.

Once your application is shortlisted, you will receive a call or message from our team to guide you with the enrolment details. 

Can I get a refund or a batch transfer?

Due to the nature of our digital products, we do not offer refunds under any scenarios. As this is a serious, professional program, we urge learners to go through the course details thoroughly before making a purchase decision.

However, in certain special cases (like hospitalization), we offer a one-time cohort/batch transfer after review.

How can I ask any more queries regarding the program?

For any queries, please mail us at hello [at] youngurbanproject.com

Start your Digital Marketing Success Journey Today

Limited Seats. Apply now to avoid missing out!