Author: Puneet Tandon
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What is Facebook Ad Fatigue: How to Identify & Fix It
If you’ve ever run Facebook ads that started strong and then slowly died without any clear reason, you’ve most likely experienced Facebook Ad Fatigue. One day your ad campaign is printing leads or sales. CTR looks healthy. ROAS is stable. And then suddenly, costs start creeping up, conversions drop, and you’re left wondering whether Facebook…
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12 Psychological Marketing Tactics That Make People Buy (Backed by Behavioral Science)
If you’ve ever wondered “Why do people buy things they don’t even need sometimes?” or “How do some brands make us say yes without thinking too much?” – the answer usually lies in psychological marketing tactics. And honestly, once you start spotting these patterns, you can’t unsee them. Even seasoned ‘shoppers’ still catch themselves falling…
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OpenAI Announces ChatGPT Go Free for Indian Users: Here’s Everything You Need to Know
In a move that’s creating quite a buzz across the tech and AI community, OpenAI has announced that its ChatGPT Go subscription will be free for all Indian users for 12 months starting November 4, 2025. Yes, you read that right – a full year of access to ChatGPT Go, at no cost, exclusively for…
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![How to Write Better AI Image Prompts 2025 – From Basic to Advanced [With Examples]](https://rzp.youngurbanproject.com/wp-content/uploads/2025/08/AI-Image-Prompts.jpg "How to Write Better AI Image Prompts 2025 - From Basic to Advanced [With Examples] 4")
How to Write Better AI Image Prompts 2025 – From Basic to Advanced [With Examples]
Artificial intelligence image generation has moved from being an experimental playground for tech enthusiasts to becoming one of the most powerful creative tools available to anyone with an internet connection. What once required expensive design software, years of training, or a professional art team can now be achieved by typing the right words into a…
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Is Performance Marketing a Good Career in 2025? (Spoiler: It Depends on You)
Back in the early 2010s, when digital ads were still novel, anyone with basic Google Ads knowledge could run a few campaigns, get decent results, and call themselves a marketing expert. Fast forward to 2025, and the game has changed. Performance marketing is now a powerhouse within digital marketing – sitting at the intersection of…
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What is Prompt Engineering and Popular Prompting Techniques (with Example Prompts)
In the age of AI tools like ChatGPT, Gemini, Claude, and Midjourney becoming part of our daily workstreams, one skill is quietly becoming more valuable than ever: prompt engineering. But what exactly is prompt engineering? Is it really worth learning? And what are some practical techniques that can help you get better outputs from AI…
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How to Create an AI Marketing Strategy: A Step-by-Step Guide
Artificial Intelligence (AI) isn’t just a buzzword anymore. It’s woven into almost every digital touchpoint we have – from personalized Netflix suggestions to real-time chatbot support on e-commerce sites. If you’re a marketer or entrepreneur, learning how to build an AI marketing strategy isn’t just helpful… it’s essential. But here’s the deal: creating a proper…
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What are Zero-Click Searches in SEO: Their Impact, and Strategies
If you’ve been in the SEO or content marketing world for even a short while, you might have heard the term “zero-click searches” buzzing around. At first glance, the phrase seems a bit ominous. After all, isn’t the entire point of SEO to get clicks to your website? Exactly. That’s why zero-click searches have become…
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What is an LLM and how does it work? A Marketer’s Guide (Jargon-free)
If you’re a marketer from 2025 and beyond, chances are you’ve already used ChatGPT, Gemini, Perplexity, Copy.ai, or one of those flashy AI content tools. You type something, and poof – out comes a blog post, ad copy, or product description that feels like magic. But here’s the thing: it’s not magic. It’s the result…
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What is MCP in AI? A Simple Guide to Model Context Protocol
AI is getting smarter by the day – but let’s be honest, even the most advanced AI sometimes feels… disconnected. Imagine asking your AI assistant to draft an email referencing last week’s meeting notes and attaching the latest report. Sounds simple, right? But most AI tools would stare blankly (if they had eyes), waiting for…