Author: Sakshi Jonwal

  • Duolingo Case Study – Gamification Reimagined

    Duolingo Case Study – Gamification Reimagined

    Learning a new language used to be a grind. Endless grammar rules, repetitive drills, heavy books, it was tough to stay motivated. Duolingo broke that cycle. It made practice feel like play, with streaks, rewards, and gentle nudges that turned studying into a habit people actually enjoyed. That shift is why the Duolingo case study…

  • Digital Marketing vs Digital Branding: Key Differences

    Digital Marketing vs Digital Branding: Key Differences

    There’s a lot of talk about digital marketing vs digital branding, and the two often get mixed up. But the truth is, they’re not the same game. Marketing is about pushing results – getting the clicks, the leads, the sales. Branding is more about what sticks in people’s heads when they think about a business.…

  • Best AI Video Generators in 2025

    Best AI Video Generators in 2025

    Introduction to AI Video Generators AI video generators have gone from being an experimental tool to something that’s shaping the way businesses and creators approach content. These platforms can take a written description, an image, or even a rough video clip and turn it into a polished video. Just a few years ago, that kind…

  • ORM in Social Media – The Complete Guide 

    ORM in Social Media – The Complete Guide 

    Introduction Online Reputation Management (ORM) in social media is the ongoing effort to control how a brand, business, or public figure is perceived on platforms like Instagram, Facebook, LinkedIn, TikTok, and X. Unlike static websites, social platforms move at lightning speed, conversations spread instantly, and people expect immediate responses. ORM here is about monitoring brand…

  • AI Photo Generator Tools: The Complete Guide (2025 Edition)

    AI Photo Generator Tools: The Complete Guide (2025 Edition)

    Overview AI photo generator tools have quickly moved from being “interesting experiments” to becoming everyday essentials in 2025. These platforms allow anyone to create images in seconds by simply typing a description. What used to demand design skills or professional editing can now be done in minutes. Businesses are turning to them for speed, creators…

  • What is Brand Storytelling in 2025

    What is Brand Storytelling in 2025

    Brand storytelling is when a business uses a story, not just a sales pitch, to connect with people. It’s less about “here’s our product” and more about “here’s why we exist and what we stand for.” The goal isn’t perfection, it’s connection. A good brand story makes people feel something: trust, hope, belonging, even pride.…

  • AI Infographic Generator Tools: Why They’re Changing the Game

    AI Infographic Generator Tools: Why They’re Changing the Game

    Making infographics from scratch is a pain. You’ve got the data, maybe some rough ideas in your head, but turning that into something clean and visually appealing? That’s a whole other skillset. And unless you’re a pro designer, it usually ends up taking way more time than it should. This is where AI infographic generator…

  • Why is SEO Important for Business in 2025

    Why is SEO Important for Business in 2025

    Introduction Picture this, you open your laptop, type your own business name or the service you offer into Google, and… silence. You’re nowhere to be seen. Maybe you’re buried on page two, maybe three, or maybe you don’t show up at all. Meanwhile, a competitor you know isn’t half as good keeps appearing at the…

  • H&M Case Study 2025

    H&M Case Study 2025

    Introduction H&M has been around long enough that most of us have either shopped there or at least walked past one of their massive storefronts. They’re not just another fashion retailer; they’re one of the biggest names in the game, with a presence in nearly every major market. But being big also comes with pressure.…