Author: Sakshi Jonwal
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Branding and Advertising Strategies That Work in 2025
Overview Branding is how people see your business. It’s what they think and feel about you without even seeing your latest post or offer. Advertising is the stuff you do to get their attention and push a product or message in front of them. One’s slow burn (branding), the other’s a push (ads). You can…
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Top Conversion Rate Optimization Tools (2025 Guide)
(CRO) Conversion Rate Optimization tools help businesses get more out of the visitors they’re already attracting. Instead of just piling on traffic, these tools help you figure out what’s working, what’s not, and where people are dropping off. Whether it’s A/B testing, heatmaps, or behavioral insights, the right CRO platform can lift conversions without needing…
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Social Media Analytics: What it is, Tools, Benefits, & How to Use It Effectively
Social media analytics is the process of gathering and examining data from social platforms like Instagram, Facebook, LinkedIn, and TikTok to understand how content performs and how audiences behave. It helps brands track engagement, reach, clicks, and other key metrics to improve strategy and boost results. By spotting trends and patterns, businesses can make smarter…
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AI in Social Media: 7 Ways It’s Changing 2025 Marketing
AI in social media has quietly become a big part of how brands connect with people online. It’s helping marketers save time, understand what their audience cares about, and create content that actually gets seen. From scheduling posts at just the right time to spotting trends before they take off, AI tools are making the…
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Top 15 Types of Content Marketing to Use in 2025
There are many types of content marketing that brands use to reach and connect with their audience in a more meaningful way. From blog articles and videos to email newsletters, podcasts, and social media posts, each format serves a different purpose. Some help drive traffic, others build trust, and a few are great for turning…
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Brand Marketing Strategy for 2025 Success
A brand marketing strategy is how a business shapes what people think and feel about it over time. It’s more than a logo or look, it’s the message, the voice, and the story that builds trust. While branding covers design, brand marketing is about connection. In today’s noisy digital world, this strategy helps brands stand…
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The Importance of Search Engine Optimization: Why it Still Matters in 2025
Overview The importance of Search Engine Optimization (SEO) lies in its ability to drive consistent, high-quality traffic to your website without relying on paid ads. SEO helps your site appear when people search for products, services, or information you offer. It improves visibility, builds trust, and attracts users with real intent. By focusing on content,…
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What is Media Planning? Ultimate 2025 Guide + 7 Key Steps for Brands
What is Media Planning? An OverviewMedia planning is basically figuring out where and when your brand should show up so that the right people actually see it. It’s not just about placing ads, it’s about putting them in the right spots, at the right times, with a strategy behind it. You look at what you’re…
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25 Best Social Media Monitoring Tools for 2025
Social media monitoring tools are essential for brands looking to stay on top of online conversations, track brand mentions, and respond to customer feedback in real time. These tools help marketers monitor keywords, hashtags, sentiment, and competitor activity across platforms like Facebook, Instagram, LinkedIn, X, and more. By using the right social media monitoring tools,…
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How to Improve Domain Authority: 11 Proven Steps + Tools
Quick Summary How to Improve Domain Authority is a common question for anyone trying to boost their site’s visibility in search. Domain Authority (DA), developed by Moz, is a score from 1 to 100 that estimates how likely your website is to rank in search engine results. While it’s not a direct Google ranking factor,…