Author: Sakshi Jonwal
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How to Automate Social Media Posts with Buffer
Introduction Social media looks simple from the outside… until you’re the one trying to hit five different platforms at the right time, every single day. Posting manually works for a little while, but it eventually turns into a drain; the kind that quietly eats hours from your week. And oddly enough, it’s never the big…
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How to Automate Digital Marketing Workflows with AI
Overview AI marketing automation simply means handing off repetitive digital marketing tasks to smart systems that can handle them faster, cleaner, and with fewer mistakes. You can automate things like social posts, email sequences, content workflows, ad optimization, reporting, and even lead scoring. The main value comes from time saved, better targeting, and consistent execution.…
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How to Measure Performance of Content Marketing
TL;DR Summary Measuring content marketing performance usually starts with a simple question: ‘Is the content actually helping the brand move forward?’ Most teams check a mix of things: traffic, how long people stay, whether they click anything, and if the content brings leads or even a bit of revenue influence. GA4 and Search Console help,…
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How to Segment Email Lists for Better Engagement
Introduction Email list segmentation sounds technical at first, but it’s really just about sending the right message to the right people. Most brands still blast one email to everyone and hope for the best, and that’s usually why engagement tanks. People open emails that speak to them. Simple as that. Segmentation helps you increase open…
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How to Track Website Conversions Using Google Analytics
Introduction Most websites look busy on the surface; lots of sessions, new users, pageviews piling up. But none of that means much unless there’s a clear picture of what people actually do once they arrive. That’s where conversion tracking steps in. It turns raw traffic into real insight. A conversion is simply an action that…
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How to Create AI Prompts for SEO Content Generation: A Complete Guide
Introduction AI has blended into day-to-day content work so smoothly that most teams barely pause to think about it anymore. It just sits there in the background, helping you push out drafts on busy days and keeping the SEO engine running when everything else feels scattered. But the real turning point isn’t the tool at…
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How to Generate AI Prompts for Lead Generation
Introduction: AI Prompts & Lead Generation Lead generation has changed a lot in the last few years. The speed is different, the expectations are higher, and people don’t wait around for brands that can’t hold a proper conversation. That’s where AI-driven prompts quietly slip into the picture, not as some shiny trick, but as a…
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How to Create AI-Driven Content Calendars
Introduction Most teams plan content the same way every month – blank sheet, long sigh, and a rough guess about what might work. It’s slow. And honestly, a bit draining. That’s where AI-driven content calendars start to make life easier. Not by replacing strategy, but by clearing the clutter that usually eats up half the…
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How To Perform Competitor Analysis for Digital Marketing
Introduction In digital marketing, there’s always someone doing something close to what your brand does. Maybe they started sooner. Maybe they shout a bit louder. Sometimes they just hit the timing right and ride that for months. Whatever the case, pretending they don’t exist never works for long. Competitor analysis isn’t about chasing anyone. It’s…
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How to run Instagram ads for small businesses
Introduction: Why Instagram Ads Matter for Small Businesses For most small businesses, Instagram isn’t just another social app anymore; it’s where customers are hanging out, browsing, and making snap buying decisions. It’s the new shop window, really. Whether it’s a local bakery posting behind-the-scenes clips or a salon showing off fresh cuts, Instagram ads help…