Author: Sakshi Jonwal
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Why AI in Ad Targeting is the Future of Ads
AI in ad targeting is quietly reshaping how digital ads actually work. Not in a sci-fi, robot-takes-over kind of way, more like a smart, behind-the-scenes upgrade that most people don’t even notice. If you’re running ads on platforms like Google, Instagram, or even Spotify, there’s a good chance AI is already playing a role. It…
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B2B Product Marketing: Strategy, Examples, and Key Roles Explained
B2B product marketing is basically how companies get other companies to actually want their products. It’s the link between the folks who build the product, the ones who sell it, and the team that’s supposed to spread the word. Done right, it helps products launch smoothly, makes sales easier, and supports long-term growth. What is…
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AI Marketing vs Human Marketing: Can Machines Replace Humans?
AI Marketing vs Human Marketing How AI Is Changing the Game in Marketing You don’t need a crystal ball to see that AI is shaking things up in marketing. Honestly, if you’ve opened LinkedIn in the last year, you’ve probably scrolled past at least five posts about how someone “used AI to 10x their output.”…
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10 Common Google Tag Manager Mistakes to Avoid
Quick overview: The common Google Tag Manager mistakes often stem from simple setup and configuration errors, like using the wrong container ID, not publishing changes, misordering tags, or misusing the dataLayer. Fixing these early avoids tracking gaps, data duplicates, and inaccurate analytics. What is Google Tag Manager and Why it Matters If you’ve ever had…
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Predictive Analytics in Marketing: A Complete Guide 2025
Quick Overview: Predictive analytics in marketing uses historical customer and campaign data to forecast behavior, optimize spend, reduce churn, and personalize outreach, delivering smarter and more cost‑effective campaigns. What is Predictive Analytics in Marketing? Predictive analytics is about using past data to make smart guesses about the future. In marketing, this means looking at customer…
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Reactive vs Proactive AI Agents: Key Differences Explained
Introduction AI is popping up everywhere these days, on your phone, in your car, at home, in hospitals, factories… honestly, it’s hard to find a place it hasn’t touched yet. But here’s the thing: not all AI works the same way. Some systems just wait for something to happen, then they respond. Others try to…
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First-Party Data Strategy: How to Build Trust & Drive Growth in 2025
First-party data is the information your brand collects directly from your audience, whether it’s through your website, mobile app, email list, or even in-store at the checkout counter. It’s the kind of data you don’t buy or borrow from someone else. You own it. It’s coming straight from the source. And right now, this kind…
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Demand Generation vs Product Marketing: Key Differences
Demand gen. Product marketing. Same thing, right?Not quite. Mixing the two might seem harmless, but in reality, it’s one of the most common reasons campaigns underperform, messaging falls flat, and leads don’t convert. If you’ve worked on a growing marketing team, you’ve likely seen the confusion firsthand:Who’s bringing in the leads? Who’s shaping the story?And…
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Customer Research Strategies: Complete Guide for 2025
Introduction to Customer Research Let’s break it down, what is customer research, really? At its core, it’s about figuring out who your customers actually are. Not who you think they are, but who they really are. What pisses them off. What gets them excited. Why they buy one thing over another. You’re not just staring…
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How to Use ChatGPT for Marketing: Complete Guide (2025)
Let’s be honest, marketing today is exhausting. There’s always another email to write, another caption to tweak, another blog post waiting to be outlined… and somehow, never enough hours in the day to get it all done. That’s exactly why tools like ChatGPT for Marketing are becoming such a big deal. Not because they’re replacing…