Author: Sakshi Jonwal
-
Proven YouTube Ads Strategy to Grow Views, Leads & Sales
Introduction YouTube isn’t just cat videos and music anymore. It’s grown into one of the most powerful ad platforms on the internet, and in 2025, it’s only getting bigger. With over 2.7 billion users showing up every month and more than a billion hours of content watched every day, this is where people come to…
-
Winning Product Launch Strategy: Steps, Tactics & Examples
What is a Product Launch Strategy? Honestly, a product launch strategy is your “north star.” It’s the why and what behind your launch, why you’re launching, and what success actually looks like. Unlike tactical checklists, strategies are less detailed, but infinitely more directional. Examples: In essence, the strategy sets the stage. The plan, that comes…
-
Key Challenges in Building AI Agents & How to Solve Them
Computer programs that can think and act are everywhere now. Your phone’s voice assistant, chatbots on shopping websites, robots in warehouses – they’re all examples of what people call “AI agents.” These programs are really helpful. They make our lives easier by doing boring tasks for us. But here’s the thing – building good ones…
-
How to Use AI in PPC Advertising Effectively
If you’re trying to figure out how to use AI in PPC advertising, now’s a great time. Things have changed a lot lately. A few years ago, you had to do everything by hand, changing bids, testing ads, guessing what might work. It was kind of a grind. Now, AI tools are doing a lot…
-
How to Use AI for Small Business Marketing Effectively
Everyone’s talking about AI these days, and you know what? They’re right to. If you’re running a small business in 2025, AI isn’t some expensive tech gadget – it’s like having extra employees without the payroll headaches. But here’s where people get confused. They think using AI means your business suddenly sounds like a computer…
-
12 Powerful Benefits of Marketing Automation for Business Growth
Running a business these days? Honestly, it can feel like you’re trying to keep ten plates spinning at once, emails, leads, customer service, social media, content, meetings… it never stops. There’s only so much you can do in a day, and let’s face it, stuff slips through the cracks. That’s where the real benefits of…
-
15+ Proven Audience Segmentation Strategies That Work
Okay, so let’s get into something that’s low-key a game-changer in marketing… but still weirdly underused: audience segmentation. If you’ve ever blasted out an email or run ads and felt like… “Ugh, why is this not converting?”, it might be because you’re trying to talk to everyone the same way. Which is kinda like trying…
-
Best Product Marketing Tools for Smarter Campaigns
Product marketing today isn’t just about getting the word out, it’s about really knowing your users. What they care about, what confuses them, and what makes them stick around. Whether you’re working on a SaaS tool, a mobile app, or even a physical product, you need the right tools to do the heavy lifting, so…
-
What is Campaign Optimization? Explained Clearly
If you’re running digital ads and wondering why the results are… just okay, not great, you’re not alone. That’s where the question “What is campaign optimization?” starts to matter. In simple terms, it’s the ongoing process of fine-tuning your marketing campaigns, adjusting audiences, creatives, bids, and more, to get better results over time. It’s not…
-
30+ Campaign Management Software Picks for 2025
Running campaigns today isn’t as simple as blasting out an email and calling it a day. We’re talking about juggling social media posts, paid ads, email sequences, landing pages, and somehow keeping all of it in sync. If you’ve ever felt like you’re drowning in tabs, spreadsheets, and screenshots of approval messages… yeah, same. That’s…