Author: Sakshi Jonwal
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Data-Driven Marketing Strategies: Grow Smarter with Big Data
Marketing isn’t what it used to be. If I think back to how things worked 10 or 15 years ago, it was mostly gut instinct. You’d come up with a clever idea, design a nice poster, maybe put out an ad in the newspaper or run something on radio or TV. And that worked. For…
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Mastering the Stages of Product Marketing for Business Growth
Ever wondered why some products just click with people, while others totally flop? I mean, haven’t we all seen that one product go viral overnight while another, even if it’s honestly good, barely gets noticed? That’s not random. It usually boils down to product marketing. Product marketing is one of those things that sounds simple…
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Canva Case Study: Growth, Strategy & Marketing Success
If you’ve ever tried making a poster, a social media post, or even a pitch deck, chances are you’ve bumped into Canva. It’s pretty much everywhere these days. But Canva isn’t just a handy design tool, it’s one of the biggest success stories in the tech and marketing world. This Canva Case Study isn’t just…
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Product Marketing vs Brand Marketing: Key Differences Explained
If you’ve been diving into marketing strategy, you’ve probably come across the terms product marketing and brand marketing. They often get used interchangeably, but in reality, they play very different roles in growing a business. So, why does it matter to know the difference? Simple. If you don’t understand how these two work separately and…
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Dunkin’ Donuts Case Study: Marketing, Strategy & Growth
When you think of Dunkin, what comes to mind first? Coffee? Donuts? Maybe even TikTok collabs. But behind that familiar pink-and-orange logo is one of the best examples of brand reinvention in recent years. From a small donut shop in Massachusetts to a global beverage giant, their journey is packed with clever marketing moves and…
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Red Bull Case Study: Marketing, Branding & Growth Lessons
This isn’t just the story of an energy drink. This is how a small beverage brand turned itself into a global media empire, built a culture, and pretty much created a product category that didn’t even exist before. If you’re a marketer or entrepreneur, the Red Bull case study is one you have to study.…
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E-commerce Marketing Strategies: Proven Tactics for 2025
Here’s the harsh truth no one tells you about e-commerce… It’s not the best product that wins.It’s not the lowest price that wins.It’s the best marketer that wins. You could sell socks with holes in them, and if your marketing’s sharp enough, people will still buy them. Meanwhile, someone with an amazing product but no…
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Proven Email Marketing Strategies for Higher Conversions
If you’re wondering whether email marketing still works in 2025, here’s the truth, it absolutely does. We’ve got social media, paid ads, influencers, and AI popping up everywhere. But email? It’s steady. It’s personal. And if you use it right, it works better than most other platforms. Why? Because it lands right in someone’s inbox.…
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Difference Between SEO and SEM: Which One Should You Use?
If you’ve ever tried to market your business online, chances are you’ve come across the terms SEO and SEM. They sound similar. They even overlap in some ways. But they’re not the same. And knowing the difference can save you time, money, and a lot of frustration. Let’s break the main Difference Between SEO and…
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SEO Copywriting Techniques to Boost Rankings in 2025
If you’re trying to rank on Google (or honestly, even Bing or ChatGPT these days), just throwing keywords into your content doesn’t work anymore. Search engines have grown up. They’re smarter, more human-like, and way more demanding. And that’s exactly why SEO copywriting techniques are more important than ever in 2025. In this guide, I’ll…