Author: Sakshi Jonwal
-
Email Marketing Metrics: The Complete Guide for 2025
If you’re running email marketing campaigns in 2025 and you’re not tracking your metrics properly, you’re basically driving blindfolded. The inbox has become a noisy place. And with privacy updates, smarter spam filters, and more competition than ever, it’s no longer enough to just send emails. You need to measure how those emails are performing…
-
AI in B2B Marketing: Use Cases, Tools, & How to Get Started
Let’s face it: B2B marketing has always been a bit of a beast. You’re dealing with longer sales cycles, more stakeholders in the buying process, niche target audiences, and a constant battle to prove ROI. Unlike B2C, where campaigns can be emotional and impulsive, B2B marketing is all about logic, timing, and precision. And that’s…
-
What is Digital Analytics? Meaning, Types & Examples
What if you could see exactly what’s working – and what’s not – in your business? Every click, scroll, and purchase online leaves behind a trail of data. But raw numbers mean nothing if you don’t know how to turn them into action. That’s where digital analytics comes in. Digital analytics helps businesses understand how…
-
Top Online Reputation Management (ORM)Tools for 2025
You’re scrolling through Google, looking for a good place to grab dinner. You find two options. One has glowing reviews, friendly responses from the owner, and even a few recent photos. The other? No reviews, or worse, a couple of bad ones, with no replies. Which one are you going to choose? Exactly. This is…
-
Niche Marketing Strategy: How to Find & Grow in Your Market
Niche marketing is basically the art of not trying to sell to everyone. And honestly? Thank God for that. Because in today’s digital world, trying to be “for everyone” usually means you end up being for no one. So, what is it exactly? It’s when you focus your marketing efforts on a specific group of…
-
Mobile Marketing Strategy: Top Tactics, Tools & Trends 2025
Let’s be honest, we’re all glued to our phones. Whether we’re doom-scrolling on Instagram, ordering food, or even checking emails between meetings, mobile is where attention lives. And brands know it too. In 2025, mobile isn’t just one part of marketing anymore, it’s the center of it. Consider this: global mobile users have already crossed…
-
OKRs vs KPIs: What’s the Difference & When to Use Them
Ever felt like your team is working hard but not really moving anywhere? Like you’re busy all day, but you’re not sure if you’re busy with the right things? That’s exactly why businesses, whether it’s a two-person startup or a Fortune 500 giant, need solid ways to track progress and results. And that’s where the…
-
Product Backlog vs Sprint Backlog: What’s the Real Difference?
If you’ve dipped your toes into the world of Agile project management, you’ve likely come across the terms product backlog and sprint backlog. They sound pretty similar, and honestly, in casual conversations, people sometimes even mix them up. But here’s the thing – they serve two very different purposes. And not knowing the difference? That…
-
Marketing Automation Strategy: Full Guide for 2025
Let’s be real: marketing in 2025 isn’t just about posting on social or blasting newsletters. It’s about smart systems, real-time personalization, and doing more with less. That’s exactly where marketing automation steps in – not as some cold, robotic thing, but as a strategic layer that helps you connect with customers better and grow revenue…
-
Samsung Case Study: Marketing, Strategy & Growth
Samsung is one of those rare companies that has truly reinvented itself over time. From humble beginnings as a small trading company in South Korea in 1938, Samsung has grown into a global tech behemoth, competing neck-to-neck with giants like Apple, Huawei, and Xiaomi. But beyond flashy smartphones and futuristic foldables, Samsung offers a masterclass…