Author: Sakshi Jonwal
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Objection Handling in Sales: Strategies, Steps & Mistakes
Let’s be real, sales isn’t about having the smoothest pitch or the flashiest product anymore. In fact, even if your offer is perfect, you’ll still hear “hmm, not sure,” or “it’s too expensive,” or that vague “I’ll think about it.” That’s where objection handling becomes your real superpower. Objection handling is the art (and science)…
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What is Product Leadership? Roles, Skills & Strategy
You’ve probably come across the term product leadership, maybe in a podcast, a panel discussion, or a Slack thread when someone’s talking about scaling a product team. But let’s be honest, it’s one of those phrases that gets thrown around a lot without always being clearly defined. So what does it actually mean? At its…
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What are Marketing Metrics? Types, Examples, and Benefits
Ever run a campaign and wonder afterward, “Wait… did that even work?” Yeah, we’ve all been there. You spend hours writing content, designing ads, crafting emails, and posting on socials, and then hope for the best. Maybe you get a few likes, maybe your website traffic ticks up a little, but you’re left staring at…
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What is Product Backlog? Meaning, Management, and Examples
Let’s be honest – product development can feel a bit like juggling flaming swords. Between deadlines, user needs, business goals, and constant iterations, it’s easy to lose track of what needs to get done right now and what can wait. That’s where the product backlog steps in. In Agile product development, the product backlog is…
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What is a Sprint Backlog? Guide, Benefits & How to Use It
If you’ve spent even a little time around Agile or Scrum teams, you’ve probably heard the term Sprint Backlog get tossed around. Maybe someone mentioned it during a planning meeting. Maybe you spotted it in Jira while poking around. Or maybe you overheard a team arguing about story points next to a wall full of…
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What is Geofencing Marketing? A Complete Beginner’s Guide
Imagine this: You’re walking past a coffee shop and suddenly get a notification on your phone: “Hey, it’s latte o’clock! Show this message for 20% off your favorite brew.” That’s Geofencing Marketing in action, and it’s changing the game for businesses, big and small. In today’s mobile-first world, where most of us are practically inseparable…
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SEO vs PPC: Key Differences, Pros & When to Use Each
In digital marketing, one of the most common debates you’ll come across is SEO vs PPC. Marketers, founders, and even clients constantly ask: “Should we focus on SEO or run PPC ads?” The answer? It depends – and that’s exactly what this blog will unpack. As we step into 2025, the digital ecosystem has evolved.…
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30 Keyword Research Tools for Every Use Case in 2025
If you want to grow your website traffic, rank on Google, or run effective ad campaigns, keyword research tools are a must-have. They help you discover what your audience is searching for, and give you the insights to create content or ads that actually work. But here’s a common mistake: many marketers pick keyword tools…
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Tesla Case Study: How Tesla Revolutionized the Auto Industry
There are companies that follow trends, and then there’s Tesla, a company that completely reshaped the game. If you’ve ever wondered how a car company with no traditional ads, a polarizing CEO, and a tiny budget compared to legacy automakers ended up leading the electric vehicle race… this case study is for you. We’ll break…
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Psychographic Segmentation Examples & How Brands Use Them
Ever Wonder Why You Click with Certain Brands Instantly? You’re scrolling through Instagram, half-distracted, when suddenly, bam, an ad hits you like it read your mind. It’s not just a product you like; it’s a vibe. It gets you. Not your age. Not your income bracket. You. This isn’t luck or coincidence. It’s psychographic segmentation…