Author: Sakshi Jonwal
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Flipkart Case Study: Marketing & Business Model Analysis
You know that moment when you open Flipkart just to “have a look”… and 30 minutes later your cart is overflowing with stuff you swear you didn’t plan to buy? Yep, we’ve all been there. Flipkart has that effect. Whether it’s stalking the latest smartphone deals, impulse-buying during Big Billion Days, or getting groceries delivered…
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What is Integrated Marketing? A Complete 2025 Guide
If you’re running digital campaigns in 2025, there’s a good chance your audience sees your brand in more places than ever: Instagram, Google, YouTube, maybe even on a podcast ad while they walk their dog. But what happens when those touchpoints feel disjointed or inconsistent? That’s where integrated marketing steps in. It’s more than just…
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30 Engaging LinkedIn Post Ideas to Boost Visibility
Ever stare at the LinkedIn post box wondering, “What the heck should I share today?”We’ve all been there. And when you’re trying to grow your personal brand, drive business, or just stay relevant on LinkedIn, showing up consistently can feel like a full-time job. The good news? You don’t have to reinvent the wheel every…
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What is Relationship Marketing? Strategy, Benefits & Examples
Marketing isn’t what it used to be. Not too long ago, brands were laser-focused on one thing: the sale. The entire customer journey, from the first ad to the final purchase, was often designed around short-term gains. But in 2025, that’s just not enough. Customers expect more now. They don’t just want a product, they…
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Tata Motors Case Study: Strategy, Growth & Innovation
Tata Motors is a name almost every Indian knows. You’ve probably seen their cars, buses, or trucks on the road, or maybe you’ve even owned one. But there’s a lot more to this company than just making vehicles. It’s a brand that took bold steps when others were playing it safe. They launched India’s first…
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Consumer Buying Behaviour: Types, Process & Key Factors
Have you ever stood in a supermarket aisle, staring blankly at three different brands of toothpaste, unsure which one to toss into your cart? Or maybe you’ve spent hours researching laptops online, reading reviews, watching YouTube unboxings, only to buy the one you felt right about? That, right there, is consumer buying behaviour in action.…
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SEO vs Performance Marketing: Key Differences & Strategy
If you’ve ever sat through a marketing meeting where someone said, “Let’s pause SEO and go all-in on performance marketing,” you’re not alone. This tug-of-war between SEO (Search Engine Optimization) and Performance Marketing happens all the time, especially in growing companies trying to decide where to put their money for the biggest returns. Here’s the…
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Patanjali Case Study: Brand Strategy & Growth Analysis
Every once in a while, a brand comes along that rewrites the rules of an entire industry. Patanjali Ayurved is one of those rare names. It didn’t just enter India’s cluttered FMCG space, it disrupted it. From the outside, it may look like another consumer goods brand riding the wave of Ayurveda. But in reality,…
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6 Best AI Marketing Case Studies
It’s hard to scroll through LinkedIn or open a marketing newsletter without seeing something about AI. From bold claims to slick demos, AI is stealing the spotlight in marketing. But beyond the hype, a quiet revolution is unfolding- brands are using artificial intelligence in practical, measurable ways to transform campaigns. In this blog, we dive…
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Uber Case Study: Growth, Strategy & What Marketers Can Learn
When you think of companies that have truly changed the game, Uber has to be on that list. In just over a decade, it’s gone from a scrappy startup in San Francisco to a transportation giant operating in hundreds of cities across the globe. The Uber case study is more than just a story about…