Author: Sakshi Jonwal
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Swiggy Case Study: How Swiggy Built a Food Delivery Empire
Imagine you’re hungry, it’s raining outside, and cooking just feels like a task.You open an app, place an order, and within minutes, hot food arrives at your doorstep. That experience? It’s powered by companies like Swiggy. This Swiggy case study takes you behind the scenes of how a startup changed the way India eats. Swiggy…
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Best SEO Agencies in Chandigarh: Top 19 Picks for 2025
Chandigarh isn’t just known for its well-planned streets and beautiful gardens anymore. Over the last few years, it has quietly grown into a buzzing digital and entrepreneurial hub. With startups popping up left and right, and established businesses embracing the online world post-pandemic, the demand for digital services, especially SEO, has exploded in the city.…
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Myntra Case Study: Marketing Strategies That Drive Growth
Ever had an app whisper, “Psst… your size is back in stock, and it’s 20% off, just for you”? That’s not luck. That’s marketing sorcery, and Myntra is freakishly good at it. This isn’t just a fashion app. It’s a living, breathing ecosystem of content, commerce, and customer obsession. Every scroll, every click, every push…
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Difference Between Machine Learning and AI Explained
Let’s be real, terms like Artificial Intelligence and Machine Learning get thrown around a lot these days. But most people still confuse the two. And honestly, it’s easy to see why. They’re connected, often used together, and the tech world loves to blur the lines with jargon. But here’s the thing, knowing the difference between…
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What is AI Marketing? Definition, Strategy, & Use Cases
AI Marketing is a simple idea, it means using artificial intelligence to improve how businesses do marketing. It could be anything from a smart tool that helps write your emails… to an algorithm that shows the right ad to the right person at the right time. And honestly? It’s changing the entire game in digital…
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LLM vs Generative AI: Key Differences
Artificial Intelligence (AI) has changed a lot in recent years. We started with basic computer programs that just followed rules. Now we have smart systems that can talk, write, create pictures, and even make music. In 2025, you need to know what kind of AI tool you’re using. People often talk about LLMs (Large Language…
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Uniqlo Case Study: Brand Strategy, Marketing & Growth
When we talk about fashion brands today, some names come to mind very quickly, Zara, H&M, Forever 21, and, of course, Uniqlo. But Uniqlo is not just another clothing brand. It’s very different from the rest. Even though Uniqlo sells clothes that are simple, it has become a huge success. It now has thousands of…
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Types of Artificial Intelligence Systems Explained Simply
Artificial intelligence is changing the way we live and work. From voice assistants to self-driving cars, AI is everywhere. In this blog, we’ll explain the types of artificial intelligence systems in a simple way, with real examples. No confusing words,just clear, helpful info anyone can understand. What Are Artificial Intelligence Systems? Let’s start with the…
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Planning in Artificial Intelligence: Key Types & Uses
Ever wondered how a self-driving car knows not just where it is but where it’s going next, and exactly how to get there? Or how a warehouse robot zips around without bumping into shelves (or coworkers)? Well, that’s planning in action. Specifically: planning in artificial intelligence. At its core, planning in AI is about charting…
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Types of Generative AI Models You Should Know in 2025
The tech world has been buzzing about something called generative AI. These are computer programs that make new stuff instead of just analyzing existing information. They create brand new text, pictures, music, and videos that never existed before. Types of Generative AI include several different approaches like GANs, VAEs, and transformer models. Each works in…