Author: Sakshi Jonwal
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Zomato Case Study: A Masterclass in Digital Growth, Branding & Customer Love
If you’ve ever been too lazy to cook or just craved something good, chances are you’ve opened Zomato. It’s that go-to app most of us use when we’re hungry and want food fast. Over the years, it’s gone from a simple restaurant finder to one of the biggest food delivery platforms in India. But Zomato…
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Top 5 Digital Marketing Courses in Chandigarh
If you’re looking for the best digital marketing course in Chandigarh, look no further than Young Urban Project’s AI-powered Digital Marketing Program at MDC Panchkula (Near Chandigarh IT Park). This program is built to help you master the most high-paying skills in digital marketing, from SEO to Social Media, Paid Ads to Automation, all while…
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Use AI in Digital Marketing: AI Marketing Tools & Applications
Let’s face it, keeping up with marketing trends feels like running on a treadmill that keeps getting faster, and a significant part of that acceleration is due to the rapid advancements of AI in digital marketing. Just when you’ve mastered one platform or technique, three new ones pop up. You’ve probably seen AI at work…
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AI for Market Research: Tools, Insights and Analysis
Market research has come a long way. A few years ago, it meant long surveys, focus groups in hotel meeting rooms, and weeks (or months) of waiting for results. It was slow, expensive, and sometimes outdated by the time the findings came in. But things are changing fast. AI is stepping in, and it’s making…
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Inbound and Outbound Marketing: Key Differences, Benefits & Challenges
Marketing these days can feel like a giant puzzle, right? There are so many ways to reach people, and the choices can get overwhelming. But at the heart of it all, there are two main approaches you’ve probably heard of: inbound and outbound marketing. To put it simply, one is about pulling people in, and…
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30 Best AI Tools for Students in 2025 Category-Wise
Okay, let’s be honest for a second, student life is hectic. Whether you’re in school, college, or university, juggling classes, assignments, projects, and sometimes even part-time jobs… it can feel like there’s never enough time to get everything done. That’s where AI, or artificial intelligence, is stepping in, and honestly? It’s kind of a game-changer.…
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Top 20 Marketing Attribution Software Tools & Strategies
Marketing teams are tired of guessing what’s working. You’re spending money on ads, email, content, maybe even influencers. But which of these is actually bringing in sales? That’s the big question, and marketing attribution is the answer. Attribution tools help you track which touchpoints are driving real results. No more relying on gut feelings. In…
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Best AI SEO Tools to Boost Rankings & Simplify Your Workflow
Struggling to keep up with Google’s ever-changing algorithms? That’s where AI SEO tools come in. They help you work faster, smarter, and more efficiently, whether you’re a solo blogger or part of a big marketing team. In this guide, we’ll break down what AI SEO tools are, why they matter, and which ones are worth…
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What is Social Marketing: Definition, Examples, & Advantages
We’ve all seen ads trying to sell us stuff, phones, sneakers, food delivery apps. That’s the usual image of marketing, right? But there’s another side to it. A quieter, more powerful side. One that isn’t just about conversions or clicks, but about changing how people think and behave, for the better. Brands are no longer…
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Top Marketing Planning Software Tools to Streamline Your Strategy
Let’s be honest, marketing can get messy. There are campaigns to run, deadlines to hit, people to manage, and a million little things in between. That’s why using the right tool matters. Marketing planning software helps you keep everything organized. It gives your team one place to plan, talk, track progress, and actually get stuff…