Author: Sakshi Jonwal
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How to Create a Content Calendar That Converts
Overview A content calendar is basically a working map for all the content lined up for the weeks or months ahead. It helps teams stay on track, avoid last-minute scrambling, and make sure every piece has a clear job to do. When the planning is steady, the content tends to perform better. Audiences see more…
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How to A/B Test Email Campaigns Effectively (Step-by-Step Guide + Real Examples)
Quick Summary A/B testing in email marketing is just a smart way to see what works best. You send two versions of the same email to different groups, change one thing (like the subject line or button), and see which one performs better. Nothing complex. Just a small test that teaches a lot. Quick wins:…
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How to Create LinkedIn Posts That Actually Get Engagement (Not Just Views)
Introduction: LinkedIn has quietly become one of the most valuable platforms for visibility and authority, especially in 2025. It’s not just a place to post career updates anymore. It’s where thought leaders are built, deals begin, and brands turn conversations into leads. The shift is simple: people no longer follow companies, they follow people.And engagement,…
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How to Write Prompts for AI Ad Copy Generation (That Actually Convert)
Introduction: The Shift to AI-Driven Ad Copywriting Let’s be honest; ad copywriting isn’t what it used to be. A few years ago, crafting a single headline might have taken a creative team days of back-and-forth. Now, marketers have tools that can spin out dozens of options in seconds. But here’s the catch: speed doesn’t guarantee…
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How to Use Prompts to Create Marketing Dashboards
A marketing dashboard is a smart way to see what’s going on in your campaigns, all in one place. You don’t need to open ten tabs to check website traffic, ad spend, and engagement. It pulls everything together so that at a glance, you can tell how things are performing. It’s not only for data…
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Step-by-Step Guide to Planning Social Media Campaigns
Introduction Social media campaigns matter more now because most brands aren’t just posting for the sake of posting anymore. The feed is crowded, attention moves quickly, and the only way to get meaningful results is to run campaigns that are built with intention. Regular content keeps the lights on, sure, but structured campaigns push people…
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User-Generated Content Campaigns: Guide & Top Examples
User-generated content campaigns are reshaping how brands show up online. Over the last few years, something became obvious: people scroll past most ads without even thinking, but they stop when something feels real. A quick photo. A shaky but honest video. A small review from someone who looks like an everyday user. That kind of…
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How to Write Email Sequences That Sell (2026 Guide)
Quick Overview An email sequence is a set of automated emails sent in a specific order to guide someone from interest to action. When the structure is clear and intentional, these sequences quietly do the heavy lifting: they warm cold leads, build trust, reduce hesitation, and eventually push the right people toward a buying decision.…
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Slack Product Marketing Case Study
Introduction Slack’s story isn’t just another tale of a tech startup getting lucky. It’s about how a simple idea, making work conversations easier, reshaped how teams communicate across the world. Before Slack, workplace messages were scattered, buried in email threads, or lost in apps that never quite fit the way people actually worked. Then came…
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How to Grow Organic Traffic with AI-Generated Content
The New Era of Organic Traffic Growth with AI Content Organic traffic isn’t what it used to be. A few years ago, posting a decent blog with the right keywords could drive steady visits for months. Now, that approach barely scratches the surface. Search algorithms are getting sharper, competition is everywhere, and audiences move faster…