Author: Sakshi Jonwal
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Coca-Cola Case Study: Unpacking Its Iconic Marketing Strategy
Coca-Cola is everywhere. Whether you’re in India, the U.S., Europe, or even a small island somewhere, you’ll probably find a bottle of Coke. That’s how deep their global reach goes. But it’s not just about selling drinks. Coca-Cola has built an emotional connection with people. Over the years, it’s become a part of celebrations, traditions,…
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Amazon Case Study: Decoding Its Success
You’ve probably ordered from Amazon more times than you can count. But it’s wild to think it all started as a simple online bookstore run out of Jeff Bezos’ garage back in 1994. No warehouses, no Prime, no Alexa- just books and a bold idea. Fast forward to today, and Amazon isn’t just a store.…
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Top Lead Generation Software for 2025: B2B, CRM, & SMBs
Let’s be real—getting attention online in 2025 isn’t easy. The internet’s louder than ever, ads are everywhere, and inboxes are full of junk. But what hasn’t changed is this: businesses still need leads. And not just any leads—qualified ones that are more likely to convert. That’s where smart lead generation comes in. Whether you’re a…
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Guerrilla Marketing: Examples & Types of Guerrilla Marketing
In a world stuffed with ads, it’s often the weird stuff that grabs attention. That’s why even now in 2025, guerrilla marketing still does what fancy expensive campaigns often can’t: actually get people to care. When a brand makes you stop and look twice while walking down the street or scrolling your phone, that’s guerrilla…
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McDonald’s Case Study: Key Strategies – Marketing, Franchise, Innovation
When you think of fast food, McDonald’s probably pops into your head first. And that’s no accident. From its modest start, McDonald’s has exploded into one of the most recognized brands worldwide. Today, you’ll find those golden arches in over 120 countries, feeding more than 69 million people every day — that’s roughly 1% of…
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Product Lifecycle Management Software: Top 15 PLM Software
Ever feel like your product development process is all over the place? Files in a dozen folders, feedback in email threads, and version chaos that keeps teams guessing? You’re not alone. As product lines become more complex and timelines shrink, having a central command center is no longer a nice-to-have, it’s essential. That’s where Product…
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Starbucks Case Study: Marketing Strategy & Growth
When you think of Starbucks, you probably picture more than just a cup of coffee. For millions, it’s a space to work, unwind, or simply enjoy a comforting routine. Starbucks didn’t just sell coffee—it sold an experience, one that turned a common beverage into a premium lifestyle symbol. In this blog, we’ll dive into the…
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What is Vibe Marketing? A Guide to the AI-Powered Future of Marketing
You know that feeling when you hear a new term and think, “Oh great, what now?”That was me when I first heard about Vibe Marketing. At first, I’ll admit, I rolled my eyes. It sounded like something straight out of a marketing guru’s LinkedIn post. But then, as I dug a little deeper (out of…
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13 Types of Facebook Ads in 2025: Best Formats for Every Marketing Goal
Facebook remains one of the most powerful platforms for digital advertising in 2025. With over 3 billion monthly active users worldwide, it offers businesses unmatched reach and targeting capabilities. But with so many ad formats available, choosing the right one for your specific marketing goals can be challenging. Picking the right ad type is crucial…
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The 15 Best WhatsApp Marketing Software Tools for 2025
Let’s face it—nobody checks their email as often as they check WhatsApp. And that’s exactly why marketers are turning their attention to this little green app on your phone. With over 2 billion users globally, WhatsApp isn’t just for chatting with friends anymore—it’s becoming one of the most powerful marketing tools in the world. Whether…