Author: Sakshi Jonwal
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What are the Functions of Marketing: Management Concepts with Examples
What separates iconic brands from those that become irrelevant? It’s the deliberate and intelligent implementation of the functions of marketing. Marketing goes beyond just pushing products; it’s about truly understanding customer needs, crafting valuable offerings, and establishing enduring relationships. The various functions of marketing; from identifying market opportunities to strategically pricing, promoting, and distributing your…
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10 Advantages and Disadvantages of Social Media: Its Impact on Our Life
Ever feel like your life’s a highlight reel, curated for an audience you can’t quite see? That’s the pull of today’s digital stage, where social media has revolutionized how we connect. It’s more than just scrolling; it’s a constant stream of information, connection, and, let’s be honest, comparison. We know social media offers incredible advantages,…
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Top Marketing Channels for 2025
Imagine trying to navigate a bustling city without a map – that’s precisely what marketing feels like without a clear strategy. As you look towards 2025, the way people interact with online content is changing rapidly, and marketers need to keep up. To effectively reach your audience, you need to understand the top Marketing Channels…
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What is Marketing Research? A Simple Overview
Did you know that behind every blockbuster product or viral campaign lies a treasure trove of insights? Successful companies don’t rely on luck or gut feelings – they use marketing research to uncover the secrets of their customers’ hearts and minds. Think of it as a detective’s toolkit for businesses, helping them decode what people…
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Importance of Marketing Mix
Imagine launching the perfect product, only to see it fail due to poor pricing, weak distribution, or ineffective promotion. Success in marketing isn’t just about having a great product, it’s about executing the right strategy. That’s where the marketing mix comes in. Originally introduced as the 4Ps; Product, Price, Place, and Promotion, this framework helps…
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Marketing Research Process in 6 Easy Steps
Did you know that 80% of businesses use market research to stay ahead of competitors and understand customer needs? (Hanover Research). Marketing research helps companies make smart decisions instead of guessing. It reveals what customers want, what trends are growing, and how businesses can improve. Without research, companies may waste money on products or ads…
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10 Major Benefits of Marketing + 5 Game-Changing Facts
Imagine walking into a store with shelves full of amazing products, but there are no signs, no prices, and no one to explain what they are. You’d feel lost, right? You might leave without buying anything. That’s what happens when a business doesn’t use marketing—it exists, but people don’t notice it. Marketing is what gives…
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What is the Importance of Green Marketing? Its Rising Tide
Every decision we make affects the planet. The air we breathe and the water we drink depends on how we use resources and make products. These choices also affect our children’s future. Climate change is a big challenge and businesses have a key role to play. They should focus not only on making money but…
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8 Types of Market Research to Understand Your Audience
Imagine launching a product you believe is revolutionary—only to watch it fail because no one wanted it. This is where market research becomes your secret weapon. Market research is the process of gathering, analyzing, and interpreting data about your target audience, competitors, and industry trends. It helps businesses make informed decisions, minimize risks, and craft…
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20 Best Copywriting Books in 2025: Handpicked by Experts
Why do top brands spend millions on just a few words? It might seem surprising, but in the world of marketing, the right words hold immense power. A carefully crafted message can do more than just inform—it can capture attention, evoke emotions, and ultimately turn casual browsers into loyal customers. It’s not just about writing;…