Author: Sakshi Jonwal
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What is Marketing Mix Modeling (MMM)? How to Use it for Effective Measurement and its Examples
For any firm, not only improving the customer base, but also understanding how to spend a budget on marketing that yields maximum return is crucial during these days. This analytical method, also referred to as Marketing Mix Modeling (MMM), aims to assist firms regarding the impact of their marketing efforts on sales revenue, ROI, and…
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20 Digital Marketing KPIs to Track Success in 2025
Did you know that businesses integrating both brand and performance marketing can see an ROI increase between 25% and 100%? (Source) Tracking the right digital marketing KPIs is essential for optimizing your marketing efforts and achieving sustainable growth. Key Performance Indicators (KPIs) are measurable values that demonstrate how effectively a company is achieving its business…
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What Is Marketing Mix? The 4 Ps of Marketing Explained
Marketing isn’t just about running ads or posting on social media—it’s a strategic approach to ensuring a product or service reaches the right audience at the right time. That’s where the marketing mix comes in. This concept forms the foundation of successful marketing and has helped businesses boost sales and build strong brands for decades.…
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Real Estate Digital Marketing: 10 Strategies for Success in 2025
If you think digital marketing is only for online stores or tech companies, think again. It’s changing the game for the real estate industry, too. Whether you’re selling homes, offices, or land, the internet is now the go-to place for buyers and sellers. People aren’t just driving around looking for properties anymore—they’re searching online, comparing…
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What is PPC in Digital Marketing? Pay-per-click Marketing
What if you could bring instant visitors to your website without waiting months for SEO to work? That’s exactly what PPC in digital marketing does. PPC, or pay-per-click advertising, is a way for businesses to show ads online and only pay when someone clicks on them. It’s like a shortcut to getting noticed on search…
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30 Content Writing Examples to Inspire You
Good writing grabs attention, holds it, and gets the reader to take action. But what exactly does good content writing look like? 👀 And how can you write content that works? 🤔 If you’ve ever stared at a blank page, wondering what to write or how to improve your content, this guide is for you.…
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20 Types of Content Writing: Explained With Examples
If you’ve ever thought, “I want to get into content writing, but I’m not sure where to start,” you’re not alone. Content writing isn’t just about blog posts. It includes everything from social media captions to technical guides, ad copies, and even video scripts. The best part? There’s a type of content writing for every…
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The 9 Core Concepts of Marketing for Business Success
What makes some products fly off the shelves while others struggle to gain attention? The secret lies in mastering the core concepts of marketing. These fundamental principles guide how companies identify customer needs, create value, and build lasting relationships with their target audience. Whether you’re running a small business or working on a big marketing…
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Top 26 Content Marketing Tools in 2025: For Smarter Strategy & Execution
Let’s be honest – content marketing is no longer just about writing blogs or posting on social media. It’s a structured process that includes research, planning, creating, distributing, and optimizing content to grow a brand or business. And here’s the truth: Even the best content ideas can fail if they’re not supported by the right…
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What is B2B and B2C? The Key Differences
Have you ever wondered, “What is B2B and B2C?” and why businesses market their products differently to companies versus individual shoppers? The answer lies in understanding these two key business models. B2B (Business-to-Business) and B2C (Business-to-Consumer) define how transactions happen, who the target customers are, and how marketing strategies are tailored. B2B businesses sell products…