Author: Sakshi Jonwal
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How to Research Target Audience for Online Marketing (2026 Guide)
Introduction Every marketer wants to reach the right people, but too often, campaigns start with guesses instead of facts. That’s where target audience research comes in. It’s not theory; it’s the difference between shouting into the void and starting a conversation that actually gets a response. In today’s digital world, people expect more than broad…
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Social Media Channels: Top Platforms, Uses, Benefits & Trends in 2026
Introduction: Understanding Social Media Channels Social media channels are basically the online hangouts where people talk, share, argue, and scroll, sometimes all at once. Each one has its own mood. TikTok feels like a packed concert where something’s always happening. WhatsApp, on the other hand, is more like a private dinner with close friends. You…
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How to Generate Topic Ideas for Digital Marketing Blogs (Proven Methods + Tools)
Introduction In digital marketing, coming up with blog topics isn’t about writing for the sake of posting. It’s about finding subjects that actually connect with search intent, audience pain points, and business goals. When we say generating topic ideas, it means spotting the overlap between what people want to read and what our brand wants…
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How to Perform Keyword Research Like a Pro
Overview Keyword research is about finding the exact words people use when they search online. It helps us understand what they want, how they think, and what kind of content they expect to find. This guide covers everything from basic definitions to professional techniques, real examples, and the step-by-step process marketers use to uncover keywords…
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How to Generate Prompts for AI Social Media Content (+ 30 Ready to Use Prompts)
Introduction Social media moves fast. Trends shift overnight, and brands are expected to show up with fresh, clever posts almost every day. That’s not easy. Many now use AI tools to keep up, but what really makes the difference isn’t the tool; it’s the prompt behind it. The way you phrase that one line decides…
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How to Write AI Prompts for Email Marketing Campaigns
Introduction Most email campaigns fail not because of the product or the idea, but because the message doesn’t connect. That’s where AI prompts for email marketing campaigns quietly change the game. In simple words, a prompt is just the set of directions you give before your email gets written. It’s like briefing a copywriter, but…
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How to Write SEO-Friendly Blog Posts in 2026
Introduction In 2026, an SEO-friendly blog isn’t just about keywords or placement – it’s about clarity, intent, and real usefulness. Search engines have become smarter with AI Overviews, MUM, and Gemini, so they now read context, not just phrases. A truly optimized post helps Google understand the topic easily while keeping the writing human and…
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Alibaba Case Study: How Data, AI & Performance Marketing Built a Global Empire
Introduction Alibaba didn’t just build an online store; it built a digital world. What began in 1999 as a bridge for Chinese exporters to reach global buyers has turned into a business ecosystem that powers how millions shop, pay, and sell every day. Across e-commerce, cloud computing, logistics, payments, and entertainment, everything connects through one…
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How to Schedule Posts With Hootsuite
Why Schedule Posts? Anyone who’s tried keeping up with social media knows how it goes – one week you’re posting regularly, and then suddenly you realize it’s been ten days and nothing’s gone out. It’s not a lack of ideas; it’s just… everything else gets in the way. The truth is, consistency isn’t just a…
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How to Use ChatGPT for Marketing Strategy Ideas
Why Marketers Are Using ChatGPT for Strategy Ideas Marketing has always been part art, part science – and lately, part technology too. Somewhere between creative chaos and data overload, tools like ChatGPT have started to make their mark. Not as magic solutions, but as something that helps marketers think faster and sharply. Anyone who’s ever…