Author: Sakshi Jonwal
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How to use AI to automate SEO tasks
Why SEO Needs Automation in the AI Era Let’s be honest – keeping up with SEO these days can feel like running on a treadmill that never stops. Search updates roll out faster than teams can adapt, and what worked six months ago might already be losing steam. The volume of work keeps growing: endless…
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AI Marketing Analytics: How to Use AI for Smarter Marketing Insights & Better ROI
Quick-summary AI marketing analytics uses machine learning, natural language processing, and predictive modelling to analyse marketing data at scale. It enables customer segmentation, campaign optimisation, real-time insights, and better ROI. In this guide, you’ll learn what it is, why it matters, how to implement it, top tools, and key metrics to track. Introduction Marketing isn’t…
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Meta Andromeda Update: Run Winning Campaigns – Full Strategy
Introduction Meta’s Andromeda Update (2025) isn’t a small change. It’s a complete rebuild of how Meta Ads work behind the scenes. Instead of relying on detailed audience targeting, Andromeda uses an AI-powered retrieval engine that understands what people want through creative signals, not interest tags. In short, Meta no longer matches ads to who people…
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How to Write Sora 2 Prompts for AI Video Generation (with Examples)
Introduction The internet has entered a new phase where videos no longer need cameras, sets, or crews. Sora 2, the latest video generation model from OpenAI, can create lifelike visuals straight from words. You type a scene; it brings it to life – frame by frame, second by second. But here’s where things get interesting:…
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Domino’s Performance Marketing Case Study
Introduction Domino’s has gone from just selling pizza to running one of the most performance-driven marketing operations in the food industry. The shift didn’t happen overnight. It took experiments, failures, and lots of learning. A few things stand out: Domino’s shows that brand building and performance marketing don’t have to be separate. They can feed…
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How to Build a Digital Marketing Strategy for Startups
Introduction You’ve got a product. A vision. Maybe even a half-baked logo whipped up at 2 a.m. with caffeine in your veins and no sleep in sight. Now comes the punch-in-the-gut part: getting people to care. That blank Google Doc titled “Marketing Plan”? Yep, still there, quietly judging you from the tab you don’t want…
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Myntra Performance Marketing Case Study
Introduction Myntra didn’t just become India’s top online fashion store by chance. It took years of trial, error, and smart marketing moves. The real story is in how they built a system that actually works, not just flashy campaigns, but measurable growth. They leaned into AI personalization, made the app central to the experience, and…
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How to Build a Content Funnel That Consistently Converts
Introduction Ever spend hours fine-tuning a blog post, rewriting the intro for the third time, obsessing over that one header, only to hit “publish” and… nothing? No comments. No clicks. Not even a pity share from your co-worker. Frustrating, right? But here’s the truth. It’s probably not about your writing. You’ve got the skill. The…
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Gen Z Marketing Strategies in 2025
Introduction Gen Z are people born roughly between 1997 and 2012. Screens, social media, and fast internet are part of how they grew up. They don’t just want a product. They want meaning, experiences, and brands that actually get them. In 2025, they have a serious influence. Their spending power keeps growing. What they like,…
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AI Customer Segmentation: Strategies, Types, Benefits (2025)
Introduction to AI Customer Segmentation Customer segmentation has always been a big deal in marketing, but things have really shifted in the last few years. It’s no longer just about slapping customers into age groups or income brackets. Today, segmentation digs deeper, looking at how people actually behave, what they like, and how they interact…