Author: Sakshi Jonwal
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Social Media Statistics 2025 – Global Trends, Platforms, and Marketing Insights
Social Media Statistics Overview Social media isn’t new, but it keeps growing. Fast. As of October 2025, there are 5.66 billion active social media accounts. That’s around two-thirds of the world’s population. Think about that for a second. People aren’t just scrolling. They’re watching, sharing, chatting, shopping, reacting. All day. For businesses, it’s more than…
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16 Marketing Books You Can’t Afford to Miss This Year
Introduction Marketing never really sits still. One day it’s social trends, the next it’s tech, algorithms, or some new shiny tool. Yet, through all the noise, some things stay the same, people want value, stories that make sense, and messages that actually connect. Books are great for this. They slow things down. They force you…
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Content Marketing Examples (2025): The Complete Guide
Quick Overview Content marketing examples are just real-life ways brands create content that pulls people in instead of pushing products at them. It could be a campaign, a video, an email, or even a TikTok trend that gets people talking. The idea is that the content itself delivers value, entertainment, education, or just something worth…
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Dynamic Pricing Algorithms: How AI Builds Real-Time Pricing Power
Introduction: The Rise of AI-Powered Dynamic Pricing Every time someone refreshes a flight page or checks the Uber fare, something interesting happens behind the curtain. Prices move. Not randomly, but according to invisible logic that weighs demand, timing, competition, and hundreds of small signals. That logic is called dynamic pricing. It’s the opposite of static…
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Best A/B Testing Tools in 2025
Introduction A/B testing is one of those things that really separates guesswork from smart decisions. At its simplest, it’s about comparing two or more versions of a webpage, app screen, or ad to see which performs better. For marketers, product teams, and anyone focused on conversion rates, it’s not optional. It’s how we figure out…
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Pepsi Case Study: How Data, Purpose & Performance Marketing Redefined a Global Brand
Introduction: Overview of the Pepsi Case Study Pepsi has always been more than just a soda brand. It’s culture, energy, and youth bottled up. Over the years, it’s done something few global brands have managed: keep reinventing itself while staying familiar. This case study looks at how Pepsi moved from being a traditional advertiser to…
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Hootsuite Product Marketing Case Study
Introduction Hootsuite is one of those tools that’s quietly everywhere. Most people know it for scheduling posts, but there’s way more under the hood. Over the years, it’s turned into a full social intelligence platform, helping businesses actually understand what works on social media, not just post content. The thing about Hootsuite is that it…
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Best AI Social Media Management Tools in 2025
Introduction Social media never sleeps. Trends pop up out of nowhere, algorithms change without warning, and keeping track manually can get messy fast. That’s where AI-powered social media management tools come in. They don’t just schedule posts. They actually learn what works for your audience and suggest what to post next. Some even predict which…
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Market Segmentation Strategies (2025)
Introduction Market segmentation is really about understanding who you are talking to. Not everyone wants the same thing, and that’s where problems start if campaigns are too broad. Breaking the audience into smaller groups helps marketing hit the mark instead of feeling generic. In 2025, segmentation goes beyond just age or income. Patterns in behavior,…
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Best Mobile Analytics Tools in 2025
Introduction to Mobile Analytics Tools Mobile analytics tools have become something you just can’t skip if you run an app today. They show how people actually use your app and point out what’s working and what’s not. It’s not just about numbers. It’s about understanding behavior, spotting trends, and making choices that actually improve the…