Writing and editing with artificial intelligence

Best AI Tools for Content Creation in 2025: A Detailed Guide

Creative people are often full of ideas but don’t always know how to bring them to life. AI can help turn inspiration into action with tools for image generation, copywriting, and content strategy. Yet with so many AI tools available online, how do you choose the right one? To make your decision easier, we’ve rounded up the five best AI tools for content creation in 2025 and beyond. Each offers unique capabilities, helping you create visuals, polish your writing, and manage content more efficiently.

#1 DepositPhotos AI Image Generator: Best AI tool for content creation

DepositPhotos has always focused on one thing—images. Since 2024, the platform has allowed users to generate their own unique visuals with the DepositPhotos AI Image Generator, and the results are impressive.

The DepositPhotos AI tool delivers licensed, original, and high-quality images that can be immediately integrated into a wide range of commercial projects. Whether it’s an ad, a website, or a social media campaign, you’ll always have the right image at hand.

Examples of AI art created with DepositPhotos AI Image Generator

Key features

DepositPhotos AI Image Generator is packed with useful options for creators. You can upload image references, customize orientation and style, and generate multiple variations of a single image. When you’re done, refine your visuals with free AI-powered tools such as Background Remover and Image Upscaler.

Pricing

DepositPhotos offers a 7-day free trial with 10 image downloads and unlimited AI generation. After that, you can continue using the tool for just $9.90 per month.

Pros

  • Ready-to-use visuals for print or digital projects
  • Photorealistic image quality
  • Worry-free license
  • Free trial with 10 image downloads
  • Prompt inspiration feature
  • Curated content collections
  • User-friendly interface
  • Free editing tools

Cons

  • Designed primarily for individual use

#2 MarketMuse: Top AI tool for content strategy

To create content that performs, you first need a strong strategy. MarketMuse uses AI to discover high-value topics that resonate with your audience and boost search rankings, helping you plan smarter.

Key features

MarketMuse’s AI can analyze your entire content library to create a data-driven content plan or scan competitors’ websites to identify overlooked opportunities. It also reveals which topics are easiest or hardest to rank for.

Pricing

Plans start at $0 per month for a basic account—ideal for users producing limited content. Paid options include the Optimize plan ($99/month), Research plan ($249/month), and Strategy plan ($499/month).

Pros

  • Comprehensive content optimization
  • Scalable for businesses and enterprises
  • Advanced AI features
  • Free trial

Cons

  • High pricing for advanced plans
  • Steeper learning curve

#3 ChatGPT: Best free AI tool for writing content

ChatGPT is one of the best AI tools for content writing. It can help you overcome writer’s block by suggesting topics, expanding ideas, or even drafting full articles. Many users also rely on ChatGPT for quick research and practical advice.

Key features

ChatGPT supports multiple languages, includes a voice mode, and allows file uploads. It can generate text in various tones and formats, summarize or rephrase passages, and assist with research on almost any topic.

Pricing

ChatGPT is widely known as a free AI tool for writing and social media content creation. However, accessing the latest model costs $20 per month.

Pros

  • Advanced natural language generation
  • Versatile writing support
  • Broad knowledge base
  • Multilingual capabilities
  • Free version

Cons

  • Information requires fact-checking
  • Free users may experience slower response times

#4 Grammarly: Leading AI tool for grammar and style checking

With nearly 90% of native and 98% of non-native English speakers making spelling errors in essays, Grammarly is an essential tool for improving accuracy and clarity. This AI-powered assistant detects and corrects grammar, punctuation, and spelling mistakes in real-time.

Key features

Beyond correcting errors, Grammarly analyzes tone and writing style. You can set goals – such as sounding confident or friendly – and receive personalized suggestions to match your intent.

Pricing

Grammarly is available for free across browsers and mobile devices. The basic version corrects mistakes and gives tone feedback. For advanced features, including text generation and plagiarism detection, upgrade to the Pro plan ($12/month).

Pros

  • Intuitive interface
  • Cross-platform access
  • Writing goals
  • Plagiarism detection
  • Clarity and conciseness suggestions
  • Free version

Cons

  • Occasional incorrect suggestions
  • Not ideal for creative writing

#5 Notion AI: Top AI tool for organizing and managing content

Notion is a flexible platform for notes, tasks, and projects. Notion AI takes it one step further by allowing you to brainstorm, generate, summarize, and refine content directly within your workspace.

Key features

Notion AI excels at collaboration. It offers a shared workspace, AI-powered meeting notes, and enterprise search within your organization’s Notion environment. It can also summarize large texts and extract key insights efficiently.

Pricing

You can use Notion for free for personal projects. For business plans with AI agents and advanced features, pricing starts at $20 per user per month.

Pros

  • All-in-one productivity workspace
  • Real-time team collaboration
  • AI-assisted writing and brainstorming
  • Free trial

Cons

  • The accuracy of information may vary

Got questions? Find answers here

How can AI be used in content creation?

AI can assist at every stage of content creation – from brainstorming ideas to generating visuals, writing copy, and editing videos. Start small and experiment to discover how to use AI tools for content creation without feeling overwhelmed.

What is the best AI tool for content creation?

DepositPhotos AI Image Generator is one of the best AI tools for social media content creation, marketing materials, and other visual assets. It produces high-quality, photorealistic images, AI art, and custom designs for both personal and commercial use.

What is the easiest AI tool for beginners?

If you’re new to AI tools, try beginner-friendly options with free versions or trials: DepositPhotos AI Image Generator, Google Gemini, ChatGPT, or DALL-E.

How do I choose the right AI tool?

Consider what type of content you need – text, images, video, or audio. Choose a tool that’s intuitive, affordable, and offers clear licensing for commercial use. Check its capabilities with a free trial to see if it meets your needs.

How much does AI content creation cost?

The cost of creating content with AI depends on several factors, such as the platform you choose, the type of content you produce, and the scale of your project. DepositPhotos lets you generate your first 10 images for free, then charges from $0.99 per image.

Is it legal to use AI-generated content?

Yes, most AI-generated content can be used legally for personal and commercial projects. Just make sure to review the licensing terms and usage rights of each tool before publishing or distributing your content.

Bottom line

When inspiration strikes, make the most of it. Leverage the best AI tools for content creation to turn your ideas into professional, engaging content with ease.