Category: Digital Marketing
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How to use Zapier to automate marketing workflows
Trying to keep up with marketing these days can feel like spinning plates. Leads pop in, emails need sending, ad audiences shift, reports pile up, and the to-do list never shrinks. That’s where knowing how to use Zapier to automate marketing workflows becomes useful. It doesn’t do strategy for you, but it quietly handles the…
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How to Become a Brand Manager
Figuring out how to become a brand manager isn’t about memorising marketing jargon; it’s about learning how brands actually behave in the real world. The role sits somewhere between strategy and gut instinct, where you spend a lot of time understanding why people choose one product over another and how small inconsistencies can slowly bend…
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How to create AI prompts for A/B testing strategies
Figuring out how to create AI prompts for A/B testing strategies is mostly about slowing down long enough to set the stage properly. Most teams rush this part, which is why the outputs feel off. The better approach is to pin down the exact thing you’re testing: headline, CTA, whatever; and then feed the AI…
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How to track KPIs using AI analytics tools
Tracking KPIs with AI analytics tools can feel messy at first, mostly because there’s so much data floating around. The trick is not to chase every number. Stick to what actually shows performance, like sales, retention, or ROI. Everything else is noise. Start by cleaning up your data. Pull it from the sources that matter,…
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How to Use Screaming Frog for Site Audits
Introduction When people ask how to use Screaming Frog for site audits, the real answer is that it works best when you treat it like a flashlight for everything hiding in a website’s corners. Start a crawl, let it sweep through the pages, and pretty quickly patterns start showing up: odd redirects, pages buried too…
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How to create Pinterest boards using AI prompts
Figuring out how to create Pinterest boards using AI prompts can feel a bit messy at first; there’s no single “right” way, and that’s okay. The key is starting with a clear sense of your niche and what people actually want to see. Once that’s in place, prompts can suggest keywords, board titles, or pin…
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How to Create AI-Driven Marketing Campaigns
Introduction Creating AI-driven marketing campaigns starts with understanding real customer behavior and letting those signals shape your strategy. That part stays true. The shift happens in how you use those signals. Instead of pushing everyone through the same fixed plan, the campaign adjusts quietly in the background based on what people search for, explore, ignore,…
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How to Generate Hashtags Using AI Tools
How to Generate Hashtags Using AI Tools basically comes down to giving the tool a clear starting point and letting it sort through the heavy work. You enter your topic, caption, or a few keywords, and the AI checks trends, related terms, and what’s currently performing well in your niche. It then suggests a mix…
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How to Create AD Copy Using Jasper AI
Introduction Ads show up everywhere. In your feed. Between stories. Before you can watch the video you actually clicked for. And most of the time, we don’t even blink. Scroll… scroll… gone. So when an ad makes someone stop for half a second, that’s a win. That moment is everything. And it doesn’t happen because…
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How to Automate Digital Marketing Workflows with AI
Overview AI marketing automation simply means handing off repetitive digital marketing tasks to smart systems that can handle them faster, cleaner, and with fewer mistakes. You can automate things like social posts, email sequences, content workflows, ad optimization, reporting, and even lead scoring. The main value comes from time saved, better targeting, and consistent execution.…