Category: Marketing
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Marketing Research Process in 6 Easy Steps
Did you know that 80% of businesses use market research to stay ahead of competitors and understand customer needs? (Hanover Research). Marketing research helps companies make smart decisions instead of guessing. It reveals what customers want, what trends are growing, and how businesses can improve. Without research, companies may waste money on products or ads…
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10 Major Benefits of Marketing + 5 Game-Changing Facts
Imagine walking into a store with shelves full of amazing products, but there are no signs, no prices, and no one to explain what they are. You’d feel lost, right? You might leave without buying anything. That’s what happens when a business doesn’t use marketing—it exists, but people don’t notice it. Marketing is what gives…
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What is the Importance of Green Marketing? Its Rising Tide
Every decision we make affects the planet. The air we breathe and the water we drink depends on how we use resources and make products. These choices also affect our children’s future. Climate change is a big challenge and businesses have a key role to play. They should focus not only on making money but…
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What is Holistic Marketing: Guide on Holistic Marketing Concepts
Marketing isn’t just about promotion anymore—it’s about creating a seamless experience for customers at every touchpoint. From social media and emails to in-store visits and customer support, every interaction shapes how people perceive a brand. If businesses fail to communicate consistently across these channels, they risk losing customer trust and loyalty. So, what is holistic…
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What Is Green Marketing? Strategies, Case Studies, Future Trends
Did you know that companies excelling in sustainability see 20% higher revenue growth compared to their peers? Moreover, 79% of consumers say they consider a brand’s environmental impact before making a purchase (McKinsey). As global awareness of environmental issues increases, businesses must evolve to stay relevant. Green marketing is not just a trend but a…
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Marketing Concepts: The Five Marketing Concepts Explained in Detail
Marketing is the backbone of any successful business, from how companies connect with their customers, and promote their products and services to creating value for the company in competitive markets. Understanding the five marketing concepts is a must-have need for any business looking to grow effectively with marketing strategies that align with customer’s needs and…
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The Evolution of Marketing Concepts: Lessons from the Past, Insights for the Future
What if I told you marketing wasn’t always about the customer—would you believe it? The evolution of marketing concept has been a journey of transformation, shifting from product-centric strategies to customer-driven approaches. In the early days, businesses focused solely on manufacturing and selling, assuming that a good product would naturally find its buyers. There was…
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What Is Marketing Management? An Overview for Beginners
Imagine you have a great product, but no one knows about it. How do you get people to notice, trust, and buy from you? This is where marketing management comes in. Marketing management is all about planning and running smart strategies to promote a product or service. It’s not just about flashy ads—it’s about understanding…
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What does a Product Marketing Manager do? Job Role & Salary
Did you know that most product launches—about 80%—end in failure? That’s a shocking number, but it highlights the importance of a Product Marketing Manager (PMM). These professionals make sure a product doesn’t just exist but actually succeeds in the market. Think of them as the storytellers and strategists behind every great product. They don’t just…
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What is Marketing Mix Modeling (MMM)? How to Use it for Effective Measurement and its Examples
For any firm, not only improving the customer base, but also understanding how to spend a budget on marketing that yields maximum return is crucial during these days. This analytical method, also referred to as Marketing Mix Modeling (MMM), aims to assist firms regarding the impact of their marketing efforts on sales revenue, ROI, and…