Category: Marketing
-
Guerrilla Marketing: Examples & Types of Guerrilla Marketing
In a world stuffed with ads, it’s often the weird stuff that grabs attention. That’s why even now in 2025, guerrilla marketing still does what fancy expensive campaigns often can’t: actually get people to care. When a brand makes you stop and look twice while walking down the street or scrolling your phone, that’s guerrilla…
-
McDonald’s Case Study: Key Strategies – Marketing, Franchise, Innovation
When you think of fast food, McDonald’s probably pops into your head first. And that’s no accident. From its modest start, McDonald’s has exploded into one of the most recognized brands worldwide. Today, you’ll find those golden arches in over 120 countries, feeding more than 69 million people every day — that’s roughly 1% of…
-
Starbucks Case Study: Marketing Strategy & Growth
When you think of Starbucks, you probably picture more than just a cup of coffee. For millions, it’s a space to work, unwind, or simply enjoy a comforting routine. Starbucks didn’t just sell coffee—it sold an experience, one that turned a common beverage into a premium lifestyle symbol. In this blog, we’ll dive into the…
-
What is Vibe Marketing? A Guide to the AI-Powered Future of Marketing
You know that feeling when you hear a new term and think, “Oh great, what now?”That was me when I first heard about Vibe Marketing. At first, I’ll admit, I rolled my eyes. It sounded like something straight out of a marketing guru’s LinkedIn post. But then, as I dug a little deeper (out of…
-
52 Best Affiliate Marketing Tools for 2025 (5 Hidden Gems Most Blogs Miss)
Affiliate marketing success depends on having the right tools in your arsenal. These specialized resources help you research profitable niches, create compelling content, track performance, and ultimately maximize your commissions. Choosing the right tools can dramatically impact your productivity, visibility, and conversion rates—the difference between struggling for sales and building a sustainable income stream. Unlike…
-
Objectives of Marketing Management: Definition, Core Goals & Strategies
Ever watched a talented team with no game plan fail despite their skills? That’s exactly what happens with marketing without clear direction. Objectives of Marketing Management provide the strategic roadmap that transforms random activities into business results. Without them, companies waste thousands on flashy campaigns that deliver nothing but empty promises. In this guide, you’ll…
-
How to Generate Leads in Sales: Proven Strategies for High-Quality Conversions
If your sales team is tired of chasing the wrong people or making calls that go nowhere, you’re not alone. Learning how to generate leads in sales can change that. It’s all about finding people who actually need what you’re offering—and reaching them the right way. In this guide, we’ll walk through simple, proven ways…
-
Amul Case Study: Business Model, Marketing & Success Story
Amul is one of the most loved brands in India. But it’s more than just a dairy brand – it’s a movement that changed the lives of millions of farmers. In this Amul case study, we’ll explore how Amul began, the reason behind its success, how its unique business model works, and the smart marketing…
-
Red Ocean Strategy: Competing in Crowded Markets
Ever feel like your business is swimming with sharks, all fighting for the same customers? That’s the Red Ocean Strategy in action. In today’s crowded marketplace, most companies battle in these bloody waters, competing fiercely for limited market share while watching their profits shrink. Despite the rise of innovative approaches, the Red Ocean Strategy remains…
-
Societal Marketing Concept: Benefits, Examples & Key Pillars
Over the past few decades, marketing has evolved well beyond promoting products and services. Today, businesses are rethinking how they engage with consumers and the larger world. Enter the societal marketing concept. This approach goes beyond profit-making and focuses on creating meaningful value for consumers, society, and the environment. If you’re a business professional, CSR…