Category: Performance Marketing
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What is the difference between Performance Marketing and Digital Marketing?
Today, marketing is no longer a one-size-fits-all game. Businesses are navigating a landscape that’s constantly shifting – from changing algorithms to evolving consumer behaviors. Amid this flux, two terms get thrown around a lot: Digital Marketing and Performance Marketing. They often sound interchangeable, but they’re far from it. There is a distinct difference between Performance…
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Introduction to Growth Marketing and Job Opportunities in the field
Growth Marketing or Performance Marketing is a form of data-driven digital marketing that focuses on identifying & testing strategies that bring growth to a business. It is a constant process of experimenting with different marketing tactics, analyzing the results, and iterating to improve performance. The role of a growth marketer is to always look for…