Category: Product Marketing
-
How to build a career in product marketing
How to build a career in product marketing isn’t a question people ask on day one of their marketing career. It shows up later. After a few launches. A few campaigns. Maybe some frustration. Product marketing sits in a slightly uncomfortable place close to product, close to sales, close to customers. And that’s exactly why…
-
How to Generate AI Dashboards with Looker Studio
Figuring out how to generate AI dashboards with Looker Studio usually starts with a bit of trial and error. The tool is pretty friendly once the data behaves, but getting to that point, yeah, that’s where most folks slow down. After the sources are cleaned up and connected, Looker Studio almost “opens up,” letting AI-driven…
-
What’s the Future of Product Marketing in the Era of AI Search?
Introduction Product marketing isn’t what it used to be. Things are moving fast. Faster than most companies can keep up with. The future of product marketing is being reshaped by AI search technologies. People don’t just scroll through a list anymore. They want answers that feel fast, relevant, and personal. Some quick points to keep…
-
The Only Product Launch Checklist You’ll Need in 2025
Introduction: Why a Product Launch Matters Launching a product isn’t just ticking a box on a to-do list. It’s that make-or-break moment where months, sometimes years, of effort either pay off or quietly fade away. In simple words, a product launch is when you finally bring your product into the world and put it in…
-
Product Marketing KPIs: 14 Essential KPIs Every Product Marketer Must Track
Product marketing KPIs are measurable indicators that help product marketers track how well their strategies are driving awareness, acquisition, activation, adoption, and retention. These KPIs are essential to align marketing with business goals and product performance. What Are Product Marketing KPIs? Product marketing is… kind of a hybrid role. You’re not just marketing the product,…
-
Positioning in Product Marketing: Strategy, Frameworks & Real-World Examples
What is Positioning in Product Marketing? Positioning in product marketing is the strategic process of defining how your product should be perceived in the customer’s mind, especially compared to your competitors. It shapes everything from your messaging and branding to your pricing and go-to-market strategy. When done right, positioning becomes your unfair advantage. Introduction How…
-
B2B Product Marketing: Strategy, Examples, and Key Roles Explained
B2B product marketing is basically how companies get other companies to actually want their products. It’s the link between the folks who build the product, the ones who sell it, and the team that’s supposed to spread the word. Done right, it helps products launch smoothly, makes sales easier, and supports long-term growth. What is…
-
Demand Generation vs Product Marketing: Key Differences
Demand gen. Product marketing. Same thing, right?Not quite. Mixing the two might seem harmless, but in reality, it’s one of the most common reasons campaigns underperform, messaging falls flat, and leads don’t convert. If you’ve worked on a growing marketing team, you’ve likely seen the confusion firsthand:Who’s bringing in the leads? Who’s shaping the story?And…
-
Winning Product Launch Strategy: Steps, Tactics & Examples
What is a Product Launch Strategy? Honestly, a product launch strategy is your “north star.” It’s the why and what behind your launch, why you’re launching, and what success actually looks like. Unlike tactical checklists, strategies are less detailed, but infinitely more directional. Examples: In essence, the strategy sets the stage. The plan, that comes…
-
Best Product Marketing Tools for Smarter Campaigns
Product marketing today isn’t just about getting the word out, it’s about really knowing your users. What they care about, what confuses them, and what makes them stick around. Whether you’re working on a SaaS tool, a mobile app, or even a physical product, you need the right tools to do the heavy lifting, so…