Category: Product Marketing
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Mastering the Stages of Product Marketing for Business Growth
Ever wondered why some products just click with people, while others totally flop? I mean, haven’t we all seen that one product go viral overnight while another, even if it’s honestly good, barely gets noticed? That’s not random. It usually boils down to product marketing. Product marketing is one of those things that sounds simple…
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Product Marketing vs Brand Marketing: Key Differences Explained
If you’ve been diving into marketing strategy, you’ve probably come across the terms product marketing and brand marketing. They often get used interchangeably, but in reality, they play very different roles in growing a business. So, why does it matter to know the difference? Simple. If you don’t understand how these two work separately and…
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Product Backlog vs Sprint Backlog: What’s the Real Difference?
If you’ve dipped your toes into the world of Agile project management, you’ve likely come across the terms product backlog and sprint backlog. They sound pretty similar, and honestly, in casual conversations, people sometimes even mix them up. But here’s the thing – they serve two very different purposes. And not knowing the difference? That…
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Objection Handling in Sales: Strategies, Steps & Mistakes
Let’s be real, sales isn’t about having the smoothest pitch or the flashiest product anymore. In fact, even if your offer is perfect, you’ll still hear “hmm, not sure,” or “it’s too expensive,” or that vague “I’ll think about it.” That’s where objection handling becomes your real superpower. Objection handling is the art (and science)…
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What is Product Leadership? Roles, Skills & Strategy
You’ve probably come across the term product leadership, maybe in a podcast, a panel discussion, or a Slack thread when someone’s talking about scaling a product team. But let’s be honest, it’s one of those phrases that gets thrown around a lot without always being clearly defined. So what does it actually mean? At its…
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What is Product Backlog? Meaning, Management, and Examples
Let’s be honest – product development can feel a bit like juggling flaming swords. Between deadlines, user needs, business goals, and constant iterations, it’s easy to lose track of what needs to get done right now and what can wait. That’s where the product backlog steps in. In Agile product development, the product backlog is…
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What is a Sprint Backlog? Guide, Benefits & How to Use It
If you’ve spent even a little time around Agile or Scrum teams, you’ve probably heard the term Sprint Backlog get tossed around. Maybe someone mentioned it during a planning meeting. Maybe you spotted it in Jira while poking around. Or maybe you overheard a team arguing about story points next to a wall full of…
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What is Product Concept? Meaning, Examples & Key Differences
Why do some businesses care more about their products than their customers? This comes down to their basic marketing beliefs. While many companies today focus on what customers want, others think making the best product will naturally bring buyers. This product-focused approach is called the “product concept.” Knowing about the product concept matters for marketers…
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How to Become a Successful Product Marketing Manager: Experts Answer
Every great product has a story waiting to be told. But who transforms complex technologies into messages that capture people’s imagination? Product Marketing Managers are the hidden champions who breathe life into products, turning technical features into compelling narratives that customers can’t resist. If you’ve dreamed of a career that combines strategic thinking, creativity, and…
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What is Go-To-Market Strategy: Definition, Examples, Template
Launching a new product or service can feel like navigating a maze. You have a great idea, but how do you actually get it into the hands of the people who need it? This is where a Go-To-Market Strategy becomes essential. Think of it as your detailed map for successfully introducing your offering to the…