Tag: Case Study
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Alibaba Case Study: How Data, AI & Performance Marketing Built a Global Empire
Introduction Alibaba didn’t just build an online store; it built a digital world. What began in 1999 as a bridge for Chinese exporters to reach global buyers has turned into a business ecosystem that powers how millions shop, pay, and sell every day. Across e-commerce, cloud computing, logistics, payments, and entertainment, everything connects through one…
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Domino’s Performance Marketing Case Study
Introduction Domino’s has gone from just selling pizza to running one of the most performance-driven marketing operations in the food industry. The shift didn’t happen overnight. It took experiments, failures, and lots of learning. A few things stand out: Domino’s shows that brand building and performance marketing don’t have to be separate. They can feed…
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Myntra Performance Marketing Case Study
Introduction Myntra didn’t just become India’s top online fashion store by chance. It took years of trial, error, and smart marketing moves. The real story is in how they built a system that actually works, not just flashy campaigns, but measurable growth. They leaned into AI personalization, made the app central to the experience, and…
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Pepsi Case Study: How Data, Purpose & Performance Marketing Redefined a Global Brand
Introduction: Overview of the Pepsi Case Study Pepsi has always been more than just a soda brand. It’s culture, energy, and youth bottled up. Over the years, it’s done something few global brands have managed: keep reinventing itself while staying familiar. This case study looks at how Pepsi moved from being a traditional advertiser to…
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Hootsuite Product Marketing Case Study
Introduction Hootsuite is one of those tools that’s quietly everywhere. Most people know it for scheduling posts, but there’s way more under the hood. Over the years, it’s turned into a full social intelligence platform, helping businesses actually understand what works on social media, not just post content. The thing about Hootsuite is that it…
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Blinkit Case Study 2025 (Product Marketing Case Study)
Introduction: Blinkit Case Study Overview Blinkit, previously known as Grofers, has changed a lot over the years. What started as a regular online grocery service is now India’s go-to ultra-fast delivery platform. The promise is simple: groceries at your doorstep in about 10 minutes. It sounds almost unbelievable, but that’s exactly what Blinkit is built…
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Old Spice Case Study 2025
Introduction Old Spice has always been a recognizable brand, reliable, classic, but by the late 2000s, a little stuck in its old-school image. Most people thought “dad brand” when they saw it on the shelf. Meanwhile, younger audiences were getting drawn to brands like Axe, which had a fresh, bold, and playful voice. Old Spice…
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Duolingo Case Study – Gamification Reimagined
Learning a new language used to be a grind. Endless grammar rules, repetitive drills, heavy books, it was tough to stay motivated. Duolingo broke that cycle. It made practice feel like play, with streaks, rewards, and gentle nudges that turned studying into a habit people actually enjoyed. That shift is why the Duolingo case study…
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MakeMyTrip Case Study: Growth, Strategy & Digital Wins
If you’ve ever booked a flight or hotel online in India, there’s a good chance you’ve used it, or at least compared prices on it. But what’s more interesting than the bookings is how this company got here. MMT didn’t just pop up overnight. It built itself during a time when Indians were still figuring…
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Ola Case Study: How Ola Transformed Indian Mobility
You know how, in India, getting from point A to B used to be a mini-adventure? You’d have to haggle with auto-walas, wait forever for a cab, and half the time, you’d end up paying more than you should. It wasn’t exactly smooth. That’s the world Ola entered back in 2010. What started as a…