Tag: performance marketing
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How to Track Website Conversions Using Google Analytics
Introduction Most websites look busy on the surface; lots of sessions, new users, pageviews piling up. But none of that means much unless there’s a clear picture of what people actually do once they arrive. That’s where conversion tracking steps in. It turns raw traffic into real insight. A conversion is simply an action that…
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How to Write Prompts for AI Ad Copy Generation (That Actually Convert)
Introduction: The Shift to AI-Driven Ad Copywriting Let’s be honest; ad copywriting isn’t what it used to be. A few years ago, crafting a single headline might have taken a creative team days of back-and-forth. Now, marketers have tools that can spin out dozens of options in seconds. But here’s the catch: speed doesn’t guarantee…
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Alibaba Case Study: How Data, AI & Performance Marketing Built a Global Empire
Introduction Alibaba didn’t just build an online store; it built a digital world. What began in 1999 as a bridge for Chinese exporters to reach global buyers has turned into a business ecosystem that powers how millions shop, pay, and sell every day. Across e-commerce, cloud computing, logistics, payments, and entertainment, everything connects through one…
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Meta Andromeda Update: Run Winning Campaigns – Full Strategy
Introduction Meta’s Andromeda Update (2025) isn’t a small change. It’s a complete rebuild of how Meta Ads work behind the scenes. Instead of relying on detailed audience targeting, Andromeda uses an AI-powered retrieval engine that understands what people want through creative signals, not interest tags. In short, Meta no longer matches ads to who people…
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Myntra Performance Marketing Case Study
Introduction Myntra didn’t just become India’s top online fashion store by chance. It took years of trial, error, and smart marketing moves. The real story is in how they built a system that actually works, not just flashy campaigns, but measurable growth. They leaned into AI personalization, made the app central to the experience, and…
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Old Spice Case Study 2025
Introduction Old Spice has always been a recognizable brand, reliable, classic, but by the late 2000s, a little stuck in its old-school image. Most people thought “dad brand” when they saw it on the shelf. Meanwhile, younger audiences were getting drawn to brands like Axe, which had a fresh, bold, and playful voice. Old Spice…
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Adobe Photoshop Express Case Study 2025
Introduction When you look at the Adobe Photoshop Express case study, it’s hard not to notice how perfectly it captures the shift in mobile creativity. We live in a world where billions of photos are created every single day, and mobile photography has exploded into one of the fastest-growing content categories. That means apps aren’t…
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Performance Marketing vs. Traditional Marketing: Key Differences in 2025
Quick Summary When we compare Performance Marketing vs. Traditional Marketing, the big difference is really about accountability. Performance campaigns are set up so money is spent only when an action happens, like someone clicks, signs up, or buys. Traditional campaigns, on the other hand, are bought up front. You pay for the space or airtime,…
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H&M Case Study 2025
Introduction H&M has been around long enough that most of us have either shopped there or at least walked past one of their massive storefronts. They’re not just another fashion retailer; they’re one of the biggest names in the game, with a presence in nearly every major market. But being big also comes with pressure.…
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PPC vs Social Media Ads: Which Works Best for Your Business in 2025?
Introduction Over the last few years, paid advertising has gone from “nice to have” to “must have.” Organic reach is falling everywhere. Algorithms keep changing. And if a business wants visibility quickly, ads are usually the fastest way to make it happen. The tricky part is deciding where to put the money. Most brands end…