Tag: ugc
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User-Generated Content Campaigns: Guide & Top Examples
User-generated content campaigns are reshaping how brands show up online. Over the last few years, something became obvious: people scroll past most ads without even thinking, but they stop when something feels real. A quick photo. A shaky but honest video. A small review from someone who looks like an everyday user. That kind of…
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How to Make the Most of Your User-Generated Content
Introduction User-generated content isn’t some fancy marketing trend. It’s basically just customers talking about a brand in their own words, and then that content ends up shaping how other people see it. Reviews, photos, short TikToks, a random tweet, it all counts. And here’s the thing: people believe people. A testimonial from a stranger feels…